Kivi and Rocket Lab, both belonging to the same global technology and digital media group, announce a strategic alliance to operate in an integrated manner in Brazil and Latin America. The goal is to strengthen the group’s App Growth Hub, providing a more fluid, complete, and efficient experience for agencies and advertisers in the region.
With this union, the Connected TV (CTV) solution powered by Kivi is now officially incorporated into Rocket Lab’s portfolio, which already has a consolidated presence in the country, serving clients such as iFood, Globoplay, Magalu, and Natura. The operation continues with Rocket Lab as the main commercial interface, maintaining excellence in the execution and management of media campaigns.
“We are excited about this integration, which positions us even more as a strategic growth hub for apps and brands. We believe in building connected and customized solutions, focusing on real impact for our clients’ businesses,” comments Daniel Simões, Country Manager of Rocket Lab. “We join forces through an increasingly complete solutions hub to transform how brands grow and engage with their audiences, from attraction to engagement,” he adds.
The new structure enables partners and advertisers to have access to a complete portfolio of media channels and formats through a single point of contact, including:
- CTV (Connected TV)
- Apple Search Ads
- First-impact Ads (OEM)
- Programmatic Ads
- Reach Beyond (advertising in various native apps)
- Braze x Rocket Lab (customer engagement platform)
This transformation represents an important step in consolidating a more agile, connected ecosystem focused on sustainable results for brands and apps in Latin America.
