A BrandLovers, company that connects brands and content creators, takes another step forward in the industry with the launch of Creator Pay. This innovative solution, integrated with the Creator Ads platform, automates financial processes that were previously operational bottlenecks for brands and creators. “Now, those who hire content creators no longer need to deal with the payment process bureaucracy, and on the creators’ side, there is the advantage of being compensated more quickly,” explains Rapha Avellar, CEO and founder of BrandLovers.
The Creator Pay processes over 6,000 daily transactions, ensuring security, efficiency, and scalability for the entire chain. With a projection to reach 25 million transactions in 2025, BrandLovers is establishing itself as the leading financial platform in the influencer market in Brazil.
“We are leading a movement that goes far beyond simple payment. We want to build a more efficient and sustainable influencer market, where creators have financial security to fully dedicate themselves to content creation and brands can focus on what really matters: creative strategies that generate value and authentic connections with the audience,” points out Avellar.
Eliminating bureaucracy, driving opportunities
Manual management of contracts and payments has always been one of the biggest obstacles in hiring creators. According to Creator POV 2024, 23% of brands point to this gap as one of the main limitations in campaign agility.
The receiving time, which used to range from 30 to 120 days, is now reduced to a few hours. With Creator Pay, the entire process is automated, ensuring compliance, efficiency, and transparency.
During the solution development, BrandLovers tested an MVP focused on receivables anticipation, allowing creators to access the values to be received in advance. In testing phase, the feature impacted over 100 creators, totaling R$ 50 thousand in requests. The feedback was highly positive: many creators reported that the advanced values were used for strategic investments, such as equipment purchase and financial regularization, proving the relevance of this functionality as a professionalization tool.
With these results, BrandLovers concluded the validation of the initial hypothesis: creators showed strong adherence to receivables anticipation, reinforcing the importance of more agile and predictable income sources for the influencer market. The functionality launch is scheduled for the coming months, as part of the expansion roadmap of integrated financial solutions to the platform.
Leadership in innovation and a bold future vision
With the goal of moving R$ 1 billion in transactions in the next four years, BrandLovers is redesigning the influencer market. The company’s innovation roadmap includes new financial functionalities and integrations with digital banks, consolidating the platform as a reference for creators and advertisers.
“The vision for Creator Pay is to be the financial engine of the influencer market, ensuring that creators and brands grow together, fairly and sustainably,” adds Avellar. “Our commitment is to offer cutting-edge technology to simplify processes and generate value in each interaction on the platform.”
In the coming months, the Creator Pay will be expanded to the entire base of over 220,000 creators, consolidating BrandLovers as a market leader. The impact will be direct:
- Brands gain more convenience in hiring and paying creators.
- Creators, regardless of the size of their audience, have new opportunities for monetization with predictability and financial security.
With this, BrandLovers continues to strengthen an innovative ecosystem and accelerate the growth of the Creator Economy in Brazil.
