A Koin, a fintech specialized in financial solutions for digital commerce, expands its presence in the Pix Installment segment by establishing new strategic partnerships with major brands in the Brazilian retail market. Companies like Boca Rosa Beauty, Marisa, Livelo, TNG, and Livo now offer the Buy Now, Pay Later (BNPL) – which allows consumers to purchase products immediately and pay in installments without the need for a credit card.
Pix Installment is becoming a viable alternative for those seeking financial flexibility. With the option to split payments via Pix transfers, the solution expands access to credit and simplifies the buying journey, benefiting both consumers and retailers. “The evolution of e-commerce and the increased use of Pix by Brazilians have stimulated the need for the market to diversify payment methods. Therefore, Pix Installment is one of the major bets for BNPL”, explains Ignacio Croce, commercial director of Koin.
Brands strengthen Koin’s payment ecosystem
The new partners of Koin are leaders in their respective sectors. Boca Rosa Beauty, led by influencer Bianca Andrade, generates millions annually in the beauty industry. Marisa, a fashion retail giant, and Livelo, a leader in rewards programs, connect thousands of consumers to products and experiences. Yescoo stands out for its diverse range of clothing, while TNG is recognized for quality and contemporary design. Livo, established in the premium eyewear segment, enhances the diversity of the fintech’s client portfolio.
According to the executive, BNPL, along with Pix, represents the digital payment method with the highest growth potential in the country. ‘The BNPL proposal is to offer a more accessible and uncomplicated payment experience,’ he highlights. Depending on the deadlines and conditions, installment payments can be made interest-free or with reduced rates, becoming an attractive solution for different consumer profiles.
The arrival of heavyweight brands to Koin’s portfolio confirms the BNPL growth trend. ‘In our surveys, we identified that 25% of the top 100 national e-commerces offer BNPL as a payment option, and projections indicate that the Brazilian BNPL market is expected to exceed US $10 billion in the coming years,’ comments Croce.
