Major sports photos and videos platform in Brazil, Foco Radical has had the photographer at its core since its inception in 2005. That’s why, less than two years ago, Fotos By was launched, not just to go beyond sports. The sister platform fosters the creative economy by paving the way for photographers from other niches to commercialize their images in a democratic way and also connect with new audiences.
Fotos By started operating in July 2023. With Foco Radical already established in the sports segment, Christian Mendes, the platform’s CEO and an electrical engineer turned photographer by passion, understood that he could offer a good alternative for colleagues in photography who were not fans of sports photography. The proposal was simple: facilitate access and democratize the photography market, connecting photographers to different audiences.
The platform will be highlighted at Expo Image Brasil, one of the main events in Latin America for photographers and filmmakers, taking place this Tuesday (25) and Wednesday (26) in São Paulo, Brazil. Fotos By will position itself as an alternative for professionals and beginners in photography to sell their photos and services easily and without bureaucracy. Additionally, it will present important features such as facial recognition for image sales and the possibility to sell videos as well.
“The photographer has a complete virtual store at their disposal, which they can use as they wish without monthly costs or storage fees. Also, t
” explains Mendes. The photographer can also use Fotos By to intermediate various types of work. Such as a private photoshoot, with images accessible through a password, and payment for the chosen photos by the client. Another option, involving different initiatives on the platform, is to take spontaneous photos of people at tourist spots and suggest the website for image purchase, if interested, later on.
Fotos By is growing in a moment of digital transformation, where photographers face the main challenge of monetizing their work and attracting clients. “We want to offer a simple, efficient, and accessible experience, both for buyers and sellers,” adds the CEO of Foco Radical and Fotos By. The platform allows for quick publishing and sales of images, eliminating intermediaries and, most importantly, empowering professionals.
This is because, with the expansion of the creative economy and the increasing demand for high-quality unique images in various shoots and events, especially due to the popularization of social media, Fotos By stands as a practical solution for those looking to acquire high-quality photos or showcase their photographic work. Together with Foco Radical, there are over 12,000 registered photographers who have access to all the platform’s resources.
That’s why the platform is present at Expo Image Brasil. Alongside Foco Radical, Fotos By will have a booth with demonstrations of the platform and professionals who use it to facilitate positive exchanges with interested photographers.
