If you still do not know the position of Artificial Intelligence Manager, it’s time to get familiar with it because it has arrived in the Brazilian market to stay and is gaining more and more prominence in companies that seek not only to keep up, but to anticipate the digital revolution. The main challenge for this professional? Connecting AI to the business, applying technologies that seem futuristic, but are already a reality.
When applied correctly, AI can transform how companies interact with their customers and manage their internal processes; and with the help of an AI manager, effective implementation and strategic use of this technology are guaranteed.
According to a survey by McKinsey, currently, 72% of companies around the world adopt Artificial Intelligence (AI) technologies, an increase from the 55% recorded in the previous year. In addition, 65% of organizations have increased their budgets allocated to AI, reflecting the importance of this technology in the corporate environment.
According to Mateus Miranda, CIO of the IRRAH Group, a technology group specialized in solutions for the retail sector, with the advancement of innovation worldwide in recent years, the Artificial Intelligence Manager becomes the key piece for companies in this new reality. ‘He is responsible for turning AI tools into practical solutions, connecting technology with the customer in a way that generates real results. And, of course, this professional will also always keep an eye on what is happening in the global market to ensure that the company does not fall behind,’ he emphasizes.
According to him, an Artificial Intelligence Manager masters AI tools and other technologies like Machine Learning, IoT (Internet of Things), chatbots, and virtual assistants, besides having knowledge of natural language processing (NLP), computer vision, robotic process automation (RPA), in other words, many solutions capable of giving that helping hand to professionals in sectors such as finance, HR, and customer service, who usually have many repetitive tasks.
“More than managing the technology itself, he acts as a facilitator, ensuring that AI solutions integrate efficiently into the company’s operations, but without losing focus on human value. He will be responsible for coordinating the application of AI in key areas such as customer service, marketing, and sales, but always with a keen eye to not replace empathy, strategic vision, and human adaptability,” says.
He also emphasizes that “his role will be to optimize the relationship between technology and people, with AI supporting operations, but leaving the most critical decisions, which involve human context and market nuances, in the hands of managers”.
Origin
This profession originated in the USA, driven by the rapid growth of AI in major technology corporations like Google, Microsoft, and Amazon. The demand for specialized professionals arose as these companies recognized the need to integrate artificial intelligence into business strategies, creating more efficient and personalized solutions. Today, it is estimated that the global AI market reach a value of $1.8 trillion by 2030, with an average annual growth of 37.3%, according to data from Bain & Company and Goldman Sachs.
A report from the World Economic Forum indicates that by 2025, the global job market will need 97 million new jobs related to AI.
“The increase in automation, the need for large-scale data analysis, and the pursuit of operational efficiency stimulate this demand, and those who invest in Machine Learning and Data Science skills find a promising scenario,” emphasizes.
In Brazil, the demand for AI professionals is expected to grow by 150% this year, according to a survey by the Brazilian Association of Software Companies (ABES), driven by the increasing adoption of AI in companies, the need to develop new AI technologies and applications, and the increasing complexity of AI systems.
Brazilian professionals at the forefront
Despite the challenges, Brazil stands out in Latin America in the field of Artificial Intelligence: it is the largest consumer of the technology, according to an IDC survey, and ranks 12th in the global AI development ranking, as reported by the World Economic Forum.
These numbers show the importance of AI in the Brazilian market and the need for trained professionals to meet the demands of this expanding sector.
Another study, conducted by the National Service for Industrial Training (SENAI), revealed that from January to November 2023, 12,156 students sought courses related to AI, representing a 246% increase compared to the previous period. SENAI emphasizes that Brazil will need to qualify 9.6 million people in industrial occupations by 2025, with over 470,000 vacancies in the information technology sector, driven by the rise of AI.
If demand is high, then salaries also follow this trend. According to a study conducted by the University of Oxford, professionals with skills in Artificial Intelligence can receive salary offers up to 40% higher than those who do not master the technology.
From observer to implementer of new AI trends
In recent years, artificial intelligence has revolutionized various sectors around the world, transforming the way companies operate and engage with their customers. The United States are undoubtedly the biggest drivers of this revolution. However, the AI solutions emerging there quickly gain strength here, driven by visionary leaders who can identify and adapt these innovations to the national context. A striking example of this trend is the role of Luiza Trajano, a renowned entrepreneur and president of Magazine Luiza, who has excelled in implementing new technologies in the Brazilian retail sector.
“Although many consider her a leader ahead of her time, the secret to her success is precisely her ability to bring trends that are already in practice in other markets, such as the American market, and execute them masterfully in Brazil. “Luiza not only draws inspiration from what is happening abroad, but also effectively implements these innovations adapted to the Brazilian reality, creating a successful model,” highlights Miranda.
This initiative, so important for businesses to stand out in an increasingly innovative world, makes the work of the Artificial Intelligence Manager essential. “This professional will support the company with innovative solutions, always attentive to market trends,” says.
However, the AI Manager will be more than just aligned with the latest developments. By being linked to the data generated by the company in an intelligent way, he has the unique ability to turn data into strategic actions with precision. “The role of the AI manager in this scenario is exactly that: turning data into insights that guide strategies and decisions, bringing the company closer to the customer’s needs, in an agile and efficient manner.”
