A Coevo.co, a marketing platform specialized in hospitality, tourism, and destinations, headquartered in Joinville (SC), was chosen to develop a strategic project for the Discover DeKalb Convention & Visitors Bureau (DDCVB), a destination marketing organization (DMO) responsible for promoting DeKalb County in the Atlanta metropolitan area, Georgia (USA). The project focuses on modernizing the entity’s digital infrastructure, enhancing data collection and analysis for more effective marketing campaigns.
The initiative includes optimizing the performance of the website discoverdekalb.com, implementing a new data measurement structure via Google Tag Manager and Google Analytics 4, as well as integrating with paid media platforms like Google Ads and Meta Ads. The goal is to ensure that the DMO has access to more qualified data and strategic insights to strengthen its tourism promotion activities.
“This project reinforces Coevo.co’s ability to act globally and contribute to tourism destinations having more efficiency in data-driven decision-making. We work to help tourism organizations maximize their digital impact, and the DeKalb County case is an example of what we can achieve,” highlights André Farias, partner at Coevo.co and responsible for the Commercial and Marketing areas.
The future of destination marketing: data and audience interaction
In addition to technical improvements, the Coevo.co project for Discover DeKalb will pave the way for the adoption of innovative strategies, such as conversational marketing. With the proximity of major FIFA events in Atlanta — including the Club World Cup in 2025 and the World Cup in 2026 — the DMO seeks to explore direct communication channels, such as WhatsApp and chatbots, to interact with international visitors.
“We know that digital experience is a decisive factor in choosing a destination. By optimizing Discover DeKalb’s digital infrastructure and exploring new engagement possibilities, we want to create a real impact on how tourists interact with the destination,” explains André Farias.
Coevo.co’s involvement in the project highlights the potential of Brazilian companies in the international tourism marketing market. With expertise in digital strategies for the sector, the platform seeks to expand its presence to other destinations within and outside of Brazil, offering solutions that combine technology, data analysis, and innovation in public relations.
