Nowadays, whoever has a small business needs the internet to increase brand visibility, generate engagement, and facilitate direct communication with customers. Video content has a greater reach and retention on social media and makes the message more persuasive and accessible. Additionally, with them, it is possible to demonstrate products, services, and values dynamically, creating connections and increasing the audience’s trust.
But it’s not always easy to record for the internet, the fear of exposure and exaggerated self-criticism are natural barriers, but entirely surmountable. According to the communication and oratory expert with over 15 years of dedicated studies on the subject, Giovanni Begossi, the secret lies in changing the relationship with the camera and turning the recording into a genuine conversation.
Giovanni shares 10 tips to make practice more natural. Check it out:
1 – Turn the camera into your ally. The camera is not a judge but a channel to connect people. Imagine you are talking to a close friend and look at the lens as if it were that person. Making eye contact with the camera conveys security and brings the audience closer. Furthermore, the more personal and natural your approach, the easier it will be to relax.
2 – Record without the intention of publishing and remove the pressure of external judgment. In the beginning, make videos just for yourself, this helps you get used to your own voice, expressions, and the feeling of positioning yourself in front of the camera.
3 – Practice every day, the ability to communicate on video improves with repetition. Challenge yourself: record a short video daily, even if you don’t post it. In a short time, you will notice the improvement.
4 – Use a simple script. Write down the main points you want to cover, but avoid memorizing word for word. Naturalness comes from understanding the subject, not memorization.
5 – Accept that perfection does not exist. Authentic videos create more connection than highly rehearsed ones. Small mistakes are part of real communication; adjust what you can, but don’t get paralyzed by perfectionism.
6 – Consider blocking or hiding some people on Instagram. If you have colleagues, family members, or acquaintances that you feel may judge or mock your content, consider hiding these people.
7 – Adjust your posture and breathing. An open posture and controlled breathing help with confidence. Before recording, take a few deep breaths and release shoulder tension. This improves diction and naturalness.
8 – Edit only what is necessary. Editing can help, but don’t overdo it. Excessively cut videos can seem artificial. Allow your audience to see your true way of expressing yourself.
9 – Watch videos with a constructive eye. When reviewing your recordings, focus on what can be improved and what is already working. Avoid being overly critical – progress comes with gradual adjustments, not self-sabotage.
10 – Start small, but start, and know that the first video will always be the most difficult. Don’t wait for the ideal moment or perfect equipment. Grab your phone, hit ‘record,’ and take the first step. The sooner you start, the quicker you’ll lose the shame. And always remember: the audience values authenticity much more than perfection.
