iFood ends 2025 with over R$744 million allocated to initiatives supporting the daily lives of delivery drivers working on the platform. The resources were directed towards financial incentives, expansion of support points and Hubs, as well as care and appreciation initiatives. This amount represents an extra contribution in addition to the standard payment made for deliveries, and reinforces the company's commitment to investing in Brazil with increasingly better working conditions, operational support, and development opportunities for those working on the platform.
In the area of financial incentives, iFood announced Super Entregadores – the first rewards program for this category in Brazil. Present in more than 30 cities, Super Entregadores distributed over R$17 million in bonuses to more than 10,000 participants in December alone, with amounts ranging from R$900 to R$3,000 each, paid directly into their paychecks. Throughout the year, iFood also invested in promotions and incentives that guaranteed additional earnings for delivery drivers every month.
In terms of operational support, iFood expanded its network of Support Points, reaching 31 installed units with a presence in all regions of the country. Created by iFood and accessible to professionals from different platforms, the Support Points offer areas for meals and rest, cell phone charging, restrooms, drinking water, and parking for motorcycles and bicycles. In 2025, the monthly average was 33,000 delivery drivers served by these spaces, and for 2026, the expectation is to further increase reach through the expansion of the number of Support Points and engagement activations at these locations. The platform also expanded the creation of hubs, spaces that streamline order pickup in shopping malls.
The R$744 million investment also includes the expansion of well-being initiatives, with actions focused on health, culture, and education. These include guaranteed accident insurance coverage, as well as campaigns to deliver essential items for daily life, such as bags, UV shirts, and raincoats, reinforcing safety and thermal comfort in different weather conditions. Between November and December alone, more than 16,000 items were distributed in different regions of the country. The company also promoted cultural and leisure activities, such as tickets to concerts, festivals, and cinemas, in addition to exclusive health campaigns for this audience.
iFood also invested in expanding education projects throughout the year, a fundamental pillar in the development of delivery drivers. Through the "My High School Diploma" program, more than 11,000 people have already completed basic education. In addition, workers have access to scholarships for technical and higher education courses, as well as continuous training initiatives, such as the Decola platform and the "Angels in Helmets" project, focused on first aid training.
500,000 delivery drivers and a record in operations.
The year was also marked by unprecedented results. iFood reached the milestone of 500,000 active delivery drivers in November, in addition to registering 3.8 million orders in a single day on Black Friday, the highest volume in its history.
To recognize the work of this category of workers, the company has strengthened initiatives that increase earnings, such as the "Premiada Delivery" campaign, which awarded more than 100 delivery drivers in November with motorcycles, televisions, and cell phones. The platform is also launching, for the second consecutive year, the Delivery Driver Retrospective, already available in the app, which compiles individual data on the number of deliveries, ratings, tips, and other indicators.
In addition to investments in appreciation stocks, the average hourly earnings at iFood were R$31, based on data from November. This represents a 9% increase compared to the same period of the previous year.
What marked 2025 for those who deliver
Beyond investments, throughout 2025, iFood advanced its plan to value its partner delivery drivers. Key milestones include:
- April – Adjustment in the value of minimum fees by up to 15.4%, national standardization of the radius of operation for bicycle deliveries to 4 km; expansion of personal insurance to up to R$120,000 in serious cases.
- June – Fee waiver for advance payments ; new route functionality with destination route ;
- July – Launch of Super Delivery Driver , the industry's first rewards program with additional earnings and various benefits.
- September – Launch of the iFood Chip ; opening of seven new Support Points; updates to the Second Chance ; partnership with Mottu offering extra income and easier access to affordable motorcycles.
- November – Expansion of iFood Pedal , which in partnership with Tembici could reach up to 45,000 e-bikes in the coming years. This is the largest decarbonization project for electric bicycle delivery in Latin America. The project provides access to the vehicle and, consequently, increased earnings for those who work in delivery. iFood also announced the launch of iFood Chip throughout Brazil.
- December – Reaching the milestone of 31 Support Points ; release of R$17 million in bonuses by Super Delivery Drivers, benefiting over 10,000 delivery drivers, and nationwide expansion of the Destination Route functionality.
“As a Brazilian company that has been operating in Brazil for 14 years, we have a deep understanding of workers' needs and transform these demands into real solutions. This commitment is part of our culture and how we care for the ecosystem,” says Johnny Borges, Director of Social Impact at iFood. “Ending the year with so much progress fills us with pride and reinforces our mission to continue creating more quality of life, more earnings, and better working conditions for those who choose iFood every day,” adds Luana Ozemela, CSO and Vice President of Social Impact at iFood.
