The expansion of data automation systems, big data, and specialized artificial intelligence models once again places us in a moment of major technological transformations. We see exponential growth in the AI market—a Grand View Research study points to an annual growth rate of 37.3% until 2030. From retail to healthcare, these applications have been expanding every year, helping businesses and customers improve their processes and certain decision-making.
The financial market is no different. ‘By investing in automation and AI technologies, we see not only internal benefits, such as simplified and more agile operations, but also significant improvements in customer experience, delivering real value,’ says Willian Conzatti, co-founder of Concrédito, a fintech specialized in payroll loans and accessible financial solutions. ‘This technological transformation drives the company’s growth and, I dare say, the entire market, as it improves competitiveness and service offerings,’ he continues.
Below, the expert lists the main benefits of the technology, based on his experiences leading the fintech. Check them out:
1. Faster and more efficient service
With process automation, customers enjoy more agile service. AI enables operations, such as service contracting, to be completed in record time without human intervention. This means less bureaucracy and more convenience for users, who can resolve their needs quickly and securely.
2. Personalized solutions
Artificial intelligence can analyze large volumes of data in real time, allowing fintechs to understand each customer’s specific needs. As a result, companies offer personalized solutions tailored to the profile and expectations of those seeking their services. This customization ensures a unique and high-quality experience—providing access to solutions that meet not only current needs but also potential future demands.
3. Cost reduction and more competitive conditions
Automation reduces operational costs, a benefit that can be passed directly to customers. With more efficient processes, the company can offer more advantageous conditions than competitors, such as reduced fees and flexible terms, making its products and services more accessible to the target audience.
4. Fluid communication and anticipating needs
No more generic responses. By quickly answering questions and requests—with appropriate dialogue based on the institution’s previous interactions, a skill acquired through machine learning—, AI enables more efficient communication with consumers.
The technology anticipates needs, offering solutions even before the customer identifies the problems. Thus, it builds a relationship of trust and closeness, reinforcing customer satisfaction.
5. Security and reliability
Automation and AI also ensure greater security in operations. With advanced data analysis systems, it is possible to identify and prevent potential risks, protecting customer information and interests. This reliability is essential for those seeking peace of mind when contracting financial services.
