After announcing a R$1 billion investment in Brazil this year, 99 decided to eliminate service fees and monthly charges for restaurants that register with 99Food.
The cost exemption also aims to attract restaurants that were previously excluded from this system, in addition to providing convenience to the public and generating income for thousands of motorcyclists. When the service launches, establishments will gain immediate access to 99’s over 55 million users.
For the first time in Brazil, restaurants will be able to operate on a major delivery platform without paying any fees or monthly commissions, accessing profit and growth opportunities — and not through a limited-time promotion. All restaurants in Brazil can take advantage of this model for 24 months from the time they register, reinforcing 99Food’s long-term commitment to the sector to always maintain the best deal for those who truly make it happen.
“Restaurants no longer need to give up a third of their earnings just to cover costs,” says Bruno Rossini, senior director at 99. “This is a revolution. We’re returning market control to those who cook and those who deliver. On an average order, restaurants can earn about 20% more than today — a real leap that transforms delivery into a profit source while still ensuring consumers have the most affordable food options on the market.”
By eliminating built-in costs and abusive commission structures, 99Food gives restaurant owners the chance to earn more per order while offering fairer prices to customers. The proposal will also give access to a large portion of Brazil’s 400,000 restaurants that currently have delivery options — many of which couldn’t afford the high fees charged today and, with 99Food’s arrival, will finally be able to leverage the growth potential that a digital platform like 99 can offer.
Rossini gives an example of cost reduction for merchants based on market averages. On a R$100 order, R$26.20 is paid with a 12% commission, 11% delivery fee, and 3.2% payment transaction fee. That is, on a R$100 order, the merchant keeps R$73.80.
With 99Food’s new model, with no commission or fees, the cost for a R$100 order is R$7.70 (4.5% delivery fee and 3.2% payment transaction fee). Thus, a restaurant registered with 99Food will keep R$92.30 on an average R$100 order.
“With 99Food, restaurants will no longer need to raise prices to cover fees and commissions — they can charge the same price as at the counter, attracting more customers with fair and affordable meals,” explains the 99 executive.
99Food’s model returns control to restaurants
As of yesterday, any restaurant in Brazil can register with 99Food and choose between two simple models:
Full Service: 99Food handles the entire process, with a fixed delivery fee based on distance;
Marketplace: the restaurant receives orders via 99Food but handles delivery independently, maintaining full autonomy.
“This proposal isn’t a promotion. It’s a new standard. And it shows our commitment to always offering the best deal for Brazilian restaurants,” says Rossini. “We want to grow together: restaurants, delivery drivers, and customers, all benefiting from a fairer and smarter model. Our ambition is to transform delivery and shape a new future for the food sector in the country.”
