With the aim of strengthening its position as a complete management platform for micro and small entrepreneurs, Bling, owned by LWSA, has just launched the campaign “It’s on Bling!”. Check out the campaign video here.
“In addition to repositioning ourselves, this campaign highlights Bling’s main pillars as an ERP, integration hub, and intelligence-based solutions to boost sales and reduce concerns about SMB management—in other words, we want to show that what entrepreneurs need ‘It’s on Bling’,” emphasizes Marcelo Navarini, Bling’s director.
Divided into two phases, the campaign features two 30-second films. The first video introduces the brand’s new positioning—’Smart management to sell more and worry less, it’s on Bling’—and sets the tone for what will be explored next.
The second phase highlights specific functionalities offered by the platform, such as financial management, including digital PJ accounts and credit offerings like loans and receivable advances, and logistics management, which positions Bling as an even more relevant business partner.
Additionally, it highlights integrations with various market solutions that go beyond sales (platforms, marketplaces, and dropshipping), such as customer relationship solutions via email (CRM), warehouse management solutions (‘WMS’), and various AI-powered solutions that enable greater automation in daily processes.
Furthermore, the campaign reinforces one of the year’s main innovations: My Business, an intelligent dashboard that allows users to view their company’s performance on the platform or directly via WhatsApp. “The dashboard is an important tool because, through data, entrepreneurs can make strategic decisions for their business,” says Navarini.
The campaign’s storytelling gains even more strength with the participation of entrepreneur and Bling customer Letícia Vaz, founder of LV Store, a women’s fashion store, highlighting how the platform assists her in managing her business.
The campaign will run between May and October on digital media, such as social networks, search platforms, Spotify, and TikTok, as well as open TV, radio, OOH (Out of Home), and events, primarily in strategic regions like Rio de Janeiro, Minas Gerais, Rio Grande do Sul, Bahia, and Ceará.
The communication strategy will be amplified through the company’s partner network.
