InícioEventsGoogle Updates Change the Game for Publishers and Require a New Traffic...

Google Updates Change the Game for Publishers and Require a New Traffic Strategy

Recent changes implemented by Google are already directly affecting the traffic of content portals across Brazil. The drop in audience has worried publishers, editors, and content producers, especially with visible impacts on channels like Google Discover, Google News, and organic search results.

To clarify what has changed and guide adaptation strategies, PremiumAds – a certified Google partner – is hosting a free webinar next Tuesday (05/06) at 10 AM with experts in programmatic media and technical SEO. The event is aimed at digital ecosystem professionals, including portal managers, editorial teams, agencies, and those responsible for monetization and traffic.

Under the theme “What Google Changed – and How It Impacts Your Portal Today,” the virtual meeting features Carol Chaim, a technical SEO and WordPress specialist, and Jhollyne Skroch, a strategist at PremiumAds. The goal is to provide a practical and strategic analysis of Google’s latest updates and their effects on content websites’ visibility and performance.

In addition to highlighting the main impact points of the updates, the webinar will emphasize recommended actions to preserve and recover audience—an urgent topic for those working in the digital market and relying on organic traffic as an essential source of reach and revenue, explains Riadis Dornelles, CEO Latam of PremiumAds.

Service:

Date: 05/06/2025 (Tuesday)

Time: 10:00 AM 

Online and free event

Registration: https://bit.ly/webinar6maiopabra

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