A Braze (Nasdaq: BRZE), customer engagement platform, announced today a strategic partnership and integration with Shopify, along with new features and templates to customize consumer engagement. These capabilities provide enhanced real-time insights into individual preferences throughout shopping journeys, helping eCommerce marketers quickly create campaigns that drive their daily operations—allowing them to focus more on creating experiences that build lasting relationships with their customers.
Braze’s Customer Engagement Platform offers a flexible, real-time solution with support for multiple channels for brands of all sizes, industries, and geographies. Brands can leverage features like Braze’s Data Platform, BrazeAI™, and native multi-channel capabilities to unify customer insights and create highly relevant and memorable experiences. Brands in retail, consumer goods, and others, such as e.l.f. Beauty, Hugo Boss, Gymshark, Gap, and Overstock, already use Braze as part of their eCommerce journeys.
“At e.l.f. Cosmetics, we know that truly understanding our customers allows us to serve them better,” says Brigitte Baron, Senior Director of Global CRM & Customer Growth at e.l.f. Cosmetics. “It’s not just about reaching them, but delivering value in ways that are relevant and welcomed. With Braze, we can create personalized, data-driven experiences that resonate with our community, ensuring each interaction is meaningful, and not just another message,” she adds.
Activate Real-Time eCommerce Insights with Braze and Shopify
The new strategic partnership between Braze and Shopify enables enterprise brands to create seamless, personalized customer journeys, combining Shopify’s eCommerce capabilities with Braze’s real-time engagement platform — supporting higher conversion rates, retention, and customer lifetime value. With enhanced Shopify integration, eCommerce brands can quickly onboard to support the flow of commerce insights, enhance identity management, and enable personalized shopping experiences using visitor data and Shopify product meta descriptions. (Available in Q1 2025)
“At Shopify, we are committed to improving commerce for all,” said Dale Traxler, Director of Technology Partnerships at Shopify. “Our plug-and-play integration with Braze allows brands to leverage insights from both platforms and engage consumers with better shopping experiences at the moments that truly matter. We are excited to partner with Braze to help businesses stay ahead in today’s dynamic retail and eCommerce landscape,” he concluded.
Faster Time to Value with Native eCommerce Capabilities
New native data schemas and eCommerce templates help brands quickly understand consumer behaviors and take relevant actions at each stage of the journey:
- With Shopify’s predefined events, marketers can unlock a variety of eCommerce use cases, such as Abandoned Cart, to quickly activate campaigns and see a direct impact on return on investment (ROI). (Available in Q1 2025 for Shopify customers, Q2 2025 for non-brand clients)
- Pre-built Canvas (Q1 2025) and Email (Q3 2025) templates, specifically designed for eCommerce and aligned with industry best practices, enable marketers to create visually appealing and effective campaigns quickly and easily.
- Customizable Landing Page templates with drag-and-drop functionality speed up the creation of new landing pages, allowing marketers to promote their products and grow their email, SMS, and WhatsApp lists. (Q1 2025)
Personalized Rich Experiences Across Multiple Channels
Marketers can also leverage new capabilities to deliver richer seamless shopping experiences, showcasing the most relevant products and services across WhatsApp and email channels:
- Marketers will be able to add dynamic and codeless product personalization using the drag-and-drop email editor, enabling highly targeted messages that align their products with the unique interests and tastes of their customers. (Q3 2025)
- With the launch of WhatsApp Commerce, global eCommerce brands can drive more sales by using their Meta Catalogs to easily create dynamic product messages on WhatsApp and rich shopping experiences within the conversation. Further enhancements in WhatsApp, such as increased media support (including video) and WhatsApp Lists, enable merchants to showcase their products in new ways and offer personalized recommendations based on customer preferences. Click tracking helps marketers effectively redirect customers on WhatsApp and other channels to increase conversions. (Q2 2025)
“We developed the Braze platform to be flexible and powerful enough to enable brands from all sectors, regions, and sizes to create relevant and engaging experiences,” said Kevin Wang, Product Director at Braze. “This has allowed brands to build upon our real-time streaming architecture, data modularity, and native multi-channel approach, bringing positive results for eCommerce brands. As we focus more on specific industries, we see opportunities to make Braze even easier for marketing professionals. We are excited to take this step forward for eCommerce, in partnership with other leaders in this space like Shopify, to make it faster and simpler to understand and engage consumers throughout their journey.”
eCommerce brands looking to optimize their customer engagement strategy can explore the new solutions offered by Braze here.
Forward-Looking Statements
This press release contains ‘forward-looking statements’ within the meaning of the ‘safe harbor’ provisions of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements about the performance and expected benefits of Braze, its products, programs, and strategic partnerships. These forward-looking statements are based on Braze’s current assumptions, expectations, and beliefs, and are subject to risks, uncertainties, and changes in circumstances that may cause actual results, performance, or achievements to differ materially from future results expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze’s results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended 31 October 2024, filed with the U.S. Securities and Exchange Commission on 10 December 2024, and other public filings by Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent Braze’s views only as of the date of this release, and Braze undertakes no obligation, nor does it have any intention, to update these forward-looking statements, except as required by law.
