The digital sense of community, accelerated by the pandemic, has led the economy to intensify migration to the virtual universe. Proof of this is the leap in the growth of national e-commerce, which went from a turnover of R$ 35 billion in 2016 to R$ 196.1 billion in Brazil, in 2023, according to data from the Ministry of Development, Industry, Commerce and Services (MDIC). The growth pointed out by the agency is more than 460%.
Following the trend, a survey by the Brazilian Association of Electronic Commerce (ABCOMM) shows that the sector earned R$ 204.3 billion in 2024 – growth of 10.5% compared to the previous year. ABCOMM also projects that the segment earns R$ 224.7 billion in 2025 – plus an increase of 10%.
It is based on this scenario of changes in Brazilian commerce that the National Association of the National Market and Digital Industry (Anamid) holds the 1st edition of the Market and Digital Industry Forum (Find), which takes place on April 29, from 8 am, on the Porto Alegre Campus of Unisinos (Av. Dr. Nilo Peçanha, 1600 – Boa Vista). Tickets and more information on the website Link.
Find will bring together big names in the market and digital marketing sector, such as the founder of Grupo Flow and host of the Flow Podcast, Igor Coelho; the CMO and founder of MLABS, Rafael Kiso; The president of the Retail Federation of Rio Grande do Sul, Ivonei Pioner, among others, on an immersive journey that will present trends and tools to promote the virtual market and leverage business.
Brandformance concept is the focus of the event
According to the president of Anamid-RS, Sebastião Ribeiro, it is not enough to just perform, it is necessary to maintain a relationship with the public beyond the purchase. According to him, “e-commerce brought the consumer closer to companies around the world and this made the process more demanding and the competition, greater”. Therefore, the event reinforces the union between branding and performance.
“There needs to be a sense of unity at all times in the business. There is no more room for a separation between the commercial and marketing sectors, between on and offline”, highlights Sebastião Ribeiro.
