Retail is one of the most dynamic and competitive sectors of the global economy. With the increasing digitalization and the change in consumer behavior, companies in the segment face the challenge of optimizing their operations, ensuring operational efficiency and a better experience for customers and employees. In this scenario, artificial intelligence (AI) emerges as a strategic ally, especially in the management of shifts and work schedules..
Efficient management of the workforce is one of the main factors that impact employee productivity and satisfaction. With the need to keep stores operating in multiple shifts, scale distribution is often done manually, generating overload in some employees and underutilization of others. And this, without a doubt, directly impacts the productivity and well-being of employees, in addition to compromising the quality of customer service..
Workforce Management (WFM) solutions use machine learning technology and bring a proactive approach to shift planning, using advanced algorithms to predict demand, analyze historical patterns and optimize team distribution, enabling:
– Precise demand forecast: AI analyzes sales data, customer traffic and seasonal trends to suggest scales aligned with the store’s real needs.
– Reduction of costs and overtime: the technology prevents excessive or insufficient allocations of personnel, reducing costs with unnecessary overtime.
– Increased employee satisfaction: AI allows the creation of more balanced shifts, ensuring better distribution of workload, promoting well-being in the work environment and improving the balance between personal and professional life of employees.
According to a survey by Bain & Company**, generative AI tools can increase productivity by up to 25% and generate significant cost savings for retailers.
For managers, AI allows intuitive dashboards and real-time insights to be offered, enabling more agile and assertive decision-making. In addition, it facilitates the adaptation to labor legislation, minimizing risks of non-compliance.
For employees, AI allows greater predictability and flexibility in the workday. The technology can also integrate mobile and interactive solutions, allowing employees to request shift changes and journey adjustments in a simple and transparent way..
Digitization and adoption of AI in shift management are no longer an option, but a necessity for companies that seek competitiveness and sustainability. After all, the integration between technology and strategic management of the workforce is the key to a more efficient, profitable and humane retail..
By investing in AI workforce management solutions, retailers not only improve operational efficiency but also create a more just and productive work environment. The real digital revolution in retail happens when technology and people work in harmony.
