With the steady growth of e-commerce in Brazil, new platforms are redefining consumer behavior and offering innovative paths for sellers and brands. According to the Brazilian Association of Electronic Commerce (ABComm), the sector is expected to generate over R$ 200 billion in 2025, driven by retail digitization, the use of social networks, and the advancement of formats like live commerce.
It is in this scenario that Kwai Shop, a shopping platform integrated with the short-video app Kwai, has been gaining prominence as a pioneering social network in live commerce—an integrated shopping experience. Since its initial testing phase in late 2023, Kwai Shop has already shown a growth of 1,300% in daily purchase orders in 2024, establishing itself as an innovative environment that connects sellers and consumers in an interactive, fast, and efficient way. The marketplace hosts a wide variety of products, with a focus on electronics, home goods, and cosmetics.
“Kwai Shop is revolutionizing e-commerce in Brazil by offering a platform that not only expands sellers’ reach but also connects brands and consumers in an engaging and interactive way. We bet on the power of real creators and the strength of short videos to transform the shopping experience,” highlights Ricky Xu, Vice President and Head of Global Platform and E-commerce at Kuaishou International Business.
The strength of this model is already reflected in success stories. For example, the store Império Cosméticos increased its sales from 40 to 800 daily orders after joining the platform—a growth of 4,000%. Meanwhile, creator Evelyn Marques, a reference in fashion and technology, has surpassed R$ 25 million in sales on Kwai Shop, with over 18,000 hours of live streams conducted.
With the emergence of Kwai Shop, new opportunities arise for users and creators who want to turn their digital influence into a profitable business. The process to register as a seller is simple and straightforward, but the platform maintains criteria that ensure a quality experience for merchants and consumers.
How to Become a Seller on Kwai Shop
Check out the step-by-step guide to get started:
- Have an active and valid CNPJ (Brazilian tax ID)
- Have a pickup address located in the state of São Paulo
- Prove a minimum revenue of R$ 20,000 on another e-commerce platform
Meeting these requirements, the applicant must download Kwai, access the official Kwai profile, go to the Kwai Shop, click on the bio link, fill out the available form, and wait for contact from the platform’s team.
With this accessible entry model, Kwai Shop has attracted everything from small expanding stores to major brands seeking new formats for digital promotion and conversion—all in an environment where short videos, live streams, and content creators act as true allies in sales strategies.
