With Mother’s Day approaching, retailers from all over Brazil mobilize to make the most of the occasion and boost revenue. Traditional date of high sales volume, it still registers growth every year. According to data from the Cielo Expanded Retail Index (icva), sales during Mother’s Day in 2024 grew by 6.8% compared to the same period of the previous year. The survey, which also pointed to a 7.3% increase in physical sales and 2.3% in e-commerce.
To help entrepreneurs prepare efficiently, Zahra Jiva, Global Director of Sales Strategies for Pipedrive, lists five essential tips to sell more on Mother’s Day. Check it out:
1. Plan your marketing strategy
The first step to success is solid planning. Set priorities, identify your target audience, set goals and structure disclosure actions. The use of tools such as CRM can optimize marketing campaigns, ensuring customer capture and loyalty.
2. Use artificial intelligence to your advantage
Among the companies that adopted AI, 79% report increased productivity as their main motivation, according to the report. state of there in business. The most common AI applications among companies include text and content creation (75%), content summary (52%), transcripts (29%), survey (24%), and sales reporting (17%).
AI also improves lead qualification and can act on the efficiency and customization of product demos.
3. Organize customer information
With different consumer profiles, it is essential to use organizational tools to store and manage detailed data for each customer. This allows for a more personalized approach, increasing the chances of conversion.
4. Invest in the long-term relationship
In addition to attracting new customers, it is essential to maintain a solid bond with the current ones. Building relationships of trust contributes to loyalty and generates continuous sales opportunities throughout the year. Make promotions, share discount coupons, to also attract the attention of those who already know your product.
5. Use the data to your advantage
The collection and analysis of qualitative customer data are important to understand their motivations and needs. These insights can be critical to closing sales and ensuring success on Mother’s Day. AI-powered CRMs will increasingly provide hyperpersonalized experiences, analyzing vast sets of data and adapting each interaction to customer preferences and behaviors.
