How does automation and artificial intelligence benefit customers from banks and fintechs?

The expansion of the automation automation systems, big data and specialized artificial intelligence models puts us, again, in a moment of major technological transformations. We see an exponential growth in the IAS market — a study by the Grand View Research points to an annual growth rate of 37.3% by 2030. From retail to health, these applications have been expanding every year, helping companies and customers improve their processes and some taken of decision.

in the financial market is no different. “Investing in AI Automation&Nbsp;Autos, not only internal benefits can be perceived, such as simplified and more agile operations, but significant improvements to the customer experience, delivering a gain in real value”, says Willian CONZATTI, founding partner of CONCREDITO, Fintech specializes in payroll loans and affordable financial solutions. “This technological transformation drives the company’s growth and, I dare say, the entire market, as it improves competitiveness and the offer of services”, he continues.

Next, the expert lists the main benefits of technology, based on his experiences at the helm of Fintech. Check it out:

1. Faster and more efficient service

With process automation the customers enjoy a more agile service. AI enables operations, such as contracting services, in record time, without the need for human intervention. This means less bureaucracy and more practicality for users, who can quickly and safely solve their demands.

2. Customized solutions

Artificial intelligence is able to analyze large volumes of data in real time, allowing fintechs to understand the specific needs of each customer. With this, companies offer customized solutions, adapted to the profile and expectations of those who seek their services. This customization guarantees a unique and high quality experience — which guarantees access to solutions that meet not only current needs, but also possible future demands.

3. Reduction of more competitive costs and conditions

A Automation Reduces operating costs, a benefit that can be passed on directly to customers. With more efficient processes, the company manages to offer more advantageous conditions than competitors, such as reduced rates and flexible deadlines, making its products and services more accessible to the target audience.

4. Fluid communication and anticipation of needs

No generic answers. When answering questions and requests quickly — with an adequate dialogue based on the institution’s previous interactions, skill acquired through machine learning —, AI enables more efficient communication with consumers. 

Technology anticipates needs, offering solutions even before the customer identifies the problems. Thus, it creates a relationship of trust and proximity, reinforcing the satisfaction of the public.

5. Security and reliability

A Automation AI also ensures greater security in operations. With advanced data analysis systems, it is possible to identify and prevent possible risks, protecting the information and interests of customers. This reliability is essential for those looking for tranquility when hiring financial services.