According to a survey by the Opinion Box, in partnership with Octadesk, Free shipping is one of the main factors in the purchase decision, influencing about 67% of consumers. With that in mind, Free Shipping Day was created, celebrated on April 28 in Brazil. The initiative is seen as an effective strategy of attraction and conversion, offering consumers this clear advantage: saving on shipping value.
“For retailers, it represents the opportunity to increase the visibility of their products and win new customers. However, success in the action depends on strategic planning and attention to logistical and operational details” points out Juliana Vital, Global Chief Revenue Officer gives nubimetrics, platform that empowers sellers And big brands with smart data.
According to the expert, offering free shipping can make a difference when purchasing decision. However, it is essential that sellers carefully choose the products that will participate in the campaign, analyze costs and profit margins, and strategically define prices. And this factor has a motivation: the shopping experience has become an increasingly decisive factor for the consumer, whose according to a study by ECGLOBAL, More than 60% of consumers say it is a point that directly influences their decisions.
“It is essential that shopkeepers take advantage of the date to analyze their audience’s behavior and use market data to make more assertive decisions.
To help boost the billing, Juliana also explains that other points cannot be left out. “The fast delivery time is very relevant for consumers, in addition to the clarity of information, the seller’s reputation and the reliability in the shipping process.
