Nestlé takes another step in its journey to support entrepreneurship by launching an app for culinary micro-entrepreneurs and other users. With gamified language and features designed for the daily lives of those who turn recipes into a source of income, the new Nestlé Recipes app, Sweet Journey, brings together courses, e-books, and other content like spreadsheets and sweet treat calculators — in addition to offering discounts and benefits, in this pilot phase, to the most engaged users in the state of São Paulo.
The novelty comes as a response to a growing demand for accessible and personalized training, especially among users of the Nestlé Recipes platform, where over 20% of people have already shown interest in venturing into the culinary world.
“We believe in the transformative power of cooking as a source of income and fulfillment. With the new app, we’ve created a complete experience that combines learning, recognition, and encouragement — all in one place, accessible and free. It’s a natural evolution of our platform, now with much more capacity to understand, engage, and support the journey of those who cook with love and flavor,” says Daniela Marques, Head of Digital Products and Consumer Experience at Nestlé.
With a gamification approach, the app allows anyone to access the available courses, e-books, and tools, progressing through levels as they participate in activities and interact with the content. Each completed stage earns the user points that unlock new materials and benefits, such as access to exclusive content. In this pilot phase, benefits like discounts and bonuses will only be available to participants in the state of São Paulo. The platform will also feature certified courses in partnership with Sebrae and a dedicated area for invoice registration, which also generates rewards. It’s worth noting that the more Nestlé products on the invoice, the more points the user will earn.
“As a century-old company in Brazil, Nestlé is committed to using its large scale to transform and positively impact people’s lives and the planet. Sweet Journey was born from this understanding! The app was designed to be intuitive and welcoming, even for those with little familiarity with technology. We want to stand by entrepreneurs, offering real support with information, training, and recognition,” adds Daniela.
The app, available for iOS and Android devices, is the result of the 5th round of challenges launched by Panela Nestlé, the company’s open innovation platform. The novelty combines solutions from two Brazilian startups: Uppo, specializing in loyalty and benefits programs, and AutoU, focused on creating digital solutions like, in Nestlé’s case, invoice reading using Artificial Intelligence to correctly identify the items listed on the document via the phone’s camera. The app will undergo a pilot test focused on the state of São Paulo over four months.
With this new initiative, Nestlé reinforces its commitment to building concrete and lasting solutions for micro-entrepreneurs in Brazil — valuing every step of the sweet journey of those who turn talent and work into food and a future.
Service – Sweet Journey App
Download:Google Play (Android)andApp Store (iOS)
Audience:Anyone over 18 can access the app. No formal proof of entrepreneurship is required to enjoy the content.
How it works:The app offers a gamified journey with three training modules — Basic, Advanced, and Professional — which include exclusive courses and e-books from Nestlé and partners like Sebrae, among others, as well as a scoring system that unlocks new content and benefits. Points can be accumulated by taking actions like downloading materials, completing courses, and registering invoices. Important: The app is available nationwide, but invoice-based benefits, in this pilot phase, are only available to residents of the state of São Paulo.
