At Easter, the desire for chocolate heats up retail, and the Cacau Show is transforming this high demand into digital growth. Its own application has consolidated itself as one of the main sales engines of the brand, going beyond a simple purchase channel to become a relationship and loyalty ecosystem. In 2024, the app reached the first place in the download rankings on the Google Play Store during the Black Friday holiday, proving its strength and relevance in the market.
“Our application is more than a sales tool. It is an essential point of contact for our customers, where we can integrate the Cacau Lovers experience and offer personalized communication and engagement journeys”, explains Anderson Nakandakare, New Channels Senior Cocoa Show Manager.
Since its launch, the app represents +20% of Cacau Show’s digital sales, with an even more expressive growth during seasonal dates such as Easter. The brand, led by Alê Costa, enhances this performance with exclusive campaigns for Cacau Lovers and integrated marketing strategies, in addition to connecting with the ecosystem of digital channels, such as website, WhatsApp and Cacau Show Delivery.
“In this way, we will be able to be more present in the daily lives of our customers by sharing special moments” adds the spokesperson for the Cacau Show.
In the coming months, the brand promises news to strengthen the cocoa lovers, brand loyalty program, even more relevant within the app, including new purchase modalities and exclusive benefits. The Kobe Apps Platform, responsible for the creation and management of the application, solidifies the partnership with the brand, reinforcing the rise of its own apps as a growing trend in retail: digitalization as a competitive differential.
“At Easter, when the demand for chocolates reaches its peak, an application of its own makes all the difference to activate a consumer base loyal to the products of the Cacau Show”, points out Bruno Bulso, COO and co-founder of Kobe Apps.
While many retailers still seek to balance physical and digital sales, Cacau Show has already positioned their app as a strategic pillar for the omnichannel. With integration with the CRM and the loyalty program, the company gets data to better understand consumer behavior and customize experiences, using targeted push notifications for each stage of the journey. In addition, success, so that the channels have fluidity and connection, is anchored in a robust logistics structure, capable of sustaining the significant increase in demand. In this scenario, the Selia FullCommerce, strategic partner of the brand and Kobe Apps, plays an essential role, ensuring that each order reaches its destination with efficiency, agility and quality
“Easter is an important milestone for our customers and, for us, it is the opportunity to put into practice all the robustness of our ecosystem. We work so that each sale represents a fluid, personalized and scalable experience. An operation of the highest level”, says Ângelo Vicente, CEO of Selia FullCommerce.
With this ecosystem of strategic partnerships, Cacau Show can focus on what it does best: creating amazing chocolates and providing special moments for its consumers.
