Netshoes, the largest e-commerce platform for sports and lifestyle products, has just announced adidas as the sponsor of Netshoes Run, which will take place on the 18th in Brasília. The event also has the support of Exame (part of the Dasa group) and a partnership with Spotify, responsible for both creating exclusive running playlists on the app and organizing a performance by DJ Cabra Guaraná. The street race is expected to gather around 6,000 participants, and registrations are in the final stretch—80% of the tickets have already been sold.
“We are very excited to bring our Netshoes Run to Brasília—an event that promotes sports, brings people together, and fosters well-being while creating moments of leisure. It’s an event for the whole family, and we want it to always be memorable,” says Gabriele Claudino, Netshoes’ Marketing Director. “At every stop, in every location we announce, we bring sponsors and activations that align with athletes’ interests. This time will be no different.”
The Esplanada dos Ministérios was chosen as the venue for the first Netshoes Run of 2025. Runners can choose between 5km, 10km, or 15km distances. There’s also a 1km walking option and a kids’ route to entertain the little ones.
The event will feature various activations, including a Netshoes lounge, an Adidas arena, and an Exame wellness space with post-race massages, pneumatic boots, and cryotherapy tubs, along with a kids’ zone for the youngest runners. The highlight will be the central stage featuring DJ Cabra Guaraná, a well-known figure in Brasília for his eclectic style and sound that blends Rio funk, hip-hop, trap, psychedelic pop, and experimental elements.
