The concept of ESG – environmental, social and governance, in free translation – has gained significant importance in society and in countless markets today. According to the study “Advances and Challenges: ESG maturity in Brazilian companies 2024”, carried out by Nexus in partnership with Beon ESG, 51% of companies in the country have sustainability strategies and the tendency is for this percentage to grow with the expansion of the social and environmental demands of different segments. Considering the popularization of this debate, the deep esg, Impact Measurement, Reporting and Monitoring Company for Sustainability Management, launched the DEEP Glossary To synthesize the universe of nomenclatures, rules and principles of the main terms and concepts associated with ESG.
The material was created with the aim of educating the market on the notions of environmental, social and governance sustainability, grouping data, infographics and terms that are relevant to the expansion of knowledge about ESG. “ESG is an increasingly relevant and urgent topic for the future of our planet and our generations, however, many people still find it difficult to understand their concepts and apply them in practice. affirms Arthur Covatti, CEO and co-founder of Deep ESG.
Built by masters and doctors specialized in ESG, the Deep Glossary contains information relevant to people of different seniorities in the segment who want to begin to understand the terms or deepen their knowledge in more specific topics. The content is divided into the ESG, Green Finance, Sustainability and Impact categories, with each part detailing acronyms, graphs, schemes, laws and concepts relevant to the themes. In total, more than 130 terms are presented and explained throughout the 49 pages of the material.
Such knowledge is not only essential for professional performance, but also for strengthening the reputation of companies. According to the research “Reputation of brands: what moves the behavior of Brazilians”, carried out by Nexus in 2024, companies that do not preach good ESG policies are perceived in a negative way by Brazilians, which is the main reason for 26% of the participants in the study to fail to admire a company. In this sense, mastering the notions presented in the glossary becomes fundamental for making strategic decisions aligned with the principles of sustainability.
“For now, having ESG principles structured in a robust way is a competitive differential, but soon this attention to sustainability will be a prerequisite for existence in the market. With ESG, they are now coming out ahead and strengthening their brand reputation. covatti. The Glossary is available on the Deep ESG website in PDF format, and can be obtained for free and accessed online or offline.
