It’s common for self-employed professionals and entrepreneurs to get excited when they see a full schedule or long lines of customers waiting for service. However, according to Sebrae, about 30% of micro and small businesses with high sales volumes still struggle with tight margins, precisely due to the lack of robust financial control. What at first glance appears to be success may, in practice, not translate into sufficient profit to maintain the business’s sustainability.
“There’s a confusion between revenue and profitability. In many cases, the professional ends the month exhausted but doesn’t see this effort reflected in their bank balance,” explains accountant Danilo Fermino from Flow Contabilidade. He points out that fixed and variable expenses—such as taxes, fees, and supplies—consume a large portion of revenue, and the entrepreneur ends up not knowing how to price correctly, which creates an imbalance in finances.
This scenario affects workers in various fields, such as shopkeepers, consultants, and service providers in general. The situation can be worsened by a lack of prior planning and careful analysis of these fixed and variable costs. “One solution is to organize through cash flow reports, setting profit margin goals, and renegotiating with suppliers,” says Fermino.
In the specific case of dentists, the difficulty is more pronounced. Many graduates leave universities fully competent in technical skills but without any preparation in clinic or practice administration. At this point, Flow Contabilidade steps in to guide financial management, helping to price treatments, manage supplies, keep taxes up to date, and, above all, ensure that all clinical effort translates into real results. “Our focus is to turn these professionals into true dental entrepreneurs, so they aren’t trapped in excessive working hours with little pay,” says Danilo.
According to a survey by the Federal Dentistry Council, Brazil currently has over 350,000 dental surgeons. Many of them face the routine of crowded practices but accumulate physical and financial strain due to a lack of proper planning and accounting support. Fermino emphasizes that the same applies to other sectors: managing resource inflows and outflows well is the only way to truly improve profitability.
Thus, the main lesson is clear: as important as attracting customers is understanding how each sale impacts the business’s health. Investing in specialized accounting consulting, such as that offered by Flow Contabilidade, can be the decisive factor in converting intense activity into concrete results. After all, every professional effort deserves to be well rewarded—and this only happens when financial management becomes a priority.
