Giuliana Flores, the largest e-commerce of flowers and gifts in Latin America, projects a 20% growth in sales in this Easter period – one of the most affective dates on the calendar. For those who still think that flowers don’t match the occasion, it’s worth remembering: Easter symbolizes the rebirth, and few things represent it as well as flowers. The brand prepared a special selection of products with options starting at R$49.90 on its website. It is worth noting that the expected average ticket is R$ 215, which reinforces the tendency to present with affection and meaning.
Sales expectation data show a clear preference for classics: flowers should represent 70% of sales in the period, reinforcing their symbolic and emotional strength on the date. The combinations of flowers with gifts correspond to 20%, showing a movement of consumers who seek more complete and affective experiences. Breakfast baskets appear with 10%, consolidating themselves as a practical and welcoming option to gift with affection in the early hours of the day. The scenario indicates that, this Easter, affection and meaning will continue to guide the choices of gifts.
Why does Easter drive the flower and gifts sector?
Easter is a special date for the trade of flowers and gifts because it carries with it symbolic values such as renewal, rebirth and affection – elements that connect perfectly to the act of gifting. Unlike other more traditional celebrations in the sector, such as Mother’s or Valentine’s Day, Easter offers an opportunity to surprise with delicacy, combining flowers with chocolates, baskets and personalized items. It is an occasion that invites proximity, care with those who love and the creation of significant moments, which drives the consumption of products that express these feelings, as is the case of Giuliana Flores items.
expressive growth on special dates
For 2025, the company set the goal of making 800,000 deliveries, betting on commemorative dates to boost its results. The success is evidenced not only by the numbers, but also by the commitment to a diversified portfolio of 10,000 items on the website, excellent service and fast deliveries. The e-commerce serves all of Brazil, with deliveries that, in some regions, can be carried out within 3 hours.
“Easter is one of the most symbolic dates on our calendar. We understand the power that affection has at this time, so we combine tradition and innovation to offer options that go beyond chocolate, reinforcing the meaning of renewal that the date carries. Our commitment is to make each delivery a gesture of affection and Amor”, shares Clóvis Souza, founder and CEO of Giuliana Flores.
