Datlo, a startup that applies artificial intelligence to Go To Market strategies, has just received a R$4 million investment in a seed extension round led by Hiker Ventures, the venture capital fund of AF Invest. The investment will be used to enhance the platform, develop new products, and prepare for the business’s internationalization.
Founded in 2019, Datlo began its journey with a heavyweight partner, receiving investment from YCombinator, one of the largest accelerators in the United States. With two proprietary AI models developed entirely in Brazil, it is one of the pioneers in the country in combining artificial intelligence and data analysis to optimize business prospecting and expansion.
Through its platform, clients access public data from various sources and sectors, such as economics, population, education, and agribusiness. Cross-referenced with internal information, the tool generates strategic insights to identify new markets and business expansion opportunities.
According to Mateus Felini, CEO and co-founder of the startup, the proposal is to democratize access to key data that, although available, remains largely inaccessible. ‘We noticed that market information was highly fragmented. Our mission is to make this access simpler and more efficient, helping businesses of all sizes make smarter, faster, and more assertive decisions,’ he explains.
Datlo currently serves 180 clients, including Raízen, Basf, iFood, Alpargatas, and Nestlé, with 1,500 active users. ‘Combining the annual revenue of our clients, 5% of Brazil’s GDP already uses our solution for strategic decision-making,’ adds Felini.
With the new investment, the goal is to jump from the current R$10 million in ARR (annual recurring revenue) to R$20 million by the end of 2026, in addition to expanding the solution portfolio and preparing operations for new countries. One of the upcoming launches is Monitor, a tool that will map regional foot traffic.
Raisa Spagnol, co-founder and CTO of Datlo, emphasizes that the synergy of forces is another key asset formed in this round. ‘We will accelerate our strategies even further by blending our expertise in go-to-market technology with Hiker’s networking and scaling know-how,’ she projects.
For Guilherme Chernicharo, partner at Hiker Ventures, the investment reflects the product’s maturity and the startup’s competitive technological edge. ‘The platform’s execution capability stands out. Now, it’s time to help them step on the accelerator to scale this solution even further,’ he highlights.
This is the second investment announced by Hiker Ventures in 2025 and the sixth in its trajectory. The firm also invested R$5 million in MT Bank; R$2 million in fintech Greg; participated in rounds of R$2.5 million in Fluna, a provider of AI-powered hyper-automation solutions for processes and workflows, and R$5 million in healthtech Radar Fit; and invested R$4 million in the re-commerce platform Semexe.
