One month after completing the acquisition of ClearSale, Serasa Experian announced an ambitious plan: to prevent the annual loss of over R$70 billion in attempted frauds that would end up in the hands of criminals but are instead returned to Brazilian society through efficient, secure, and innovative anti-fraud solutions that protect consumers and businesses from suffering a scam every 3 seconds in Brazil.
The first concrete delivery of this commitment is the launch of Document Reuse, a new intelligent document reuse technology capable of increasing clients’ conversion rates by up to 75% and reducing the need for new document collections by up to 80%.
With a robust database of 130 million previously validated documents—equivalent to 65% of the country’s banked population—the new solution, which prevents consumers from needing to resend documents during registrations, reinforces the datatech’s leadership in document validation and its commitment to innovation and security, always bringing new ways to protect clients and consumers against fraud. In many cases, authentication is done in seconds with the submission of a selfie and no friction for the user.
“This is an important milestone in the integration with ClearSale and already demonstrates the positive impact we want to generate, supporting the protection of individuals and businesses against fraudsters, while also bringing more conversion for our clients and more agility and less friction for consumers, making the user experience simpler and easier. With this, we leave less and less room for crime, take money away from fraudsters, and return it to society,” says Valdemir Bertolo, CEO of Serasa Experian.
The efficiency gain is especially relevant for sectors such as retail, telecoms, financial services, and betting, where the requirement for new documents can be a factor in consumer drop-off.
Document Reuse is already integrated with Valida Bets, Serasa Experian’s anti-fraud solution for the online betting sector. The tool helps comply with current regulations related to the Betting Law (Federal Law 14.790/23) and reinforces the commitment to responsible gaming practices.
“We combine cutting-edge technology and advanced analytics techniques with ClearSale’s expertise in risk behavior, and this union consolidates our leadership in the identity verification and fraud protection market, enhancing our anti-fraud ecosystem across all fronts—such as facial biometrics, document verification, and device risk, for example—at every stage of the authentication journey—from onboarding to financial operations and online transactions—and for all types of business models, from banks and fintechs to e-commerce and marketplaces, expanding companies’ ability to protect their clients efficiently and responsibly, always striving for the perfect balance between: performance, price, and experience,” concludes Bertolo.
The new solution is part of Serasa Experian’s strategy to accelerate the transformation of the digital authentication market, focusing on social impact, innovation, and security. The estimate of over R$70 billion refers to the potential value of frauds to be prevented in 2025 through the application of the technologies in the company’s new combined portfolio, which will bring new products and launches at Febraban Tech, taking place between June 10 and 12 and being the largest technology and innovation event in the financial sector.
