The brand HQ, owned by Grupo Belmicro and recognized for offering solutions in appliances and electronics with the positioning ‘For all moments,’ has just announced the official launch of its own e-commerce. The new platform goes live with the aim of expanding direct interaction with the end consumer, consolidating the brand’s digital presence, and providing a secure, practical, and complete shopping experience.
The initiative marks another strategic step by HQ in strengthening its presence in the national retail market, keeping up with the behavior of the new consumer, increasingly connected, informed, and demanding. With an intuitive layout, smooth navigation, and robust structure, the e-commerce was developed to facilitate access to the wide range of products from the brand, which range from small appliances and electronics to TVs and air conditioning products, all with fast delivery, special conditions, and support guaranteed by Grupo Belmicro.
‘The launch of HQ’s e-commerce reinforces our commitment to convenience, quality, and proximity to consumers. More than just selling, we want to create a pleasurable shopping journey, accessible and with the credibility that is already part of our DNA,’ says Antônio Américo, CEO of Belmicro.
The platform will also offer exclusive content, seasonal campaigns, and advantages for consumers looking for products with modern design, functionality, and excellent value for money. The expectation is that e-commerce will be a strategic channel to accelerate the brand’s growth and expand its reach in the market.
The project is part of the digital expansion plan of HQ and Grupo Belmicro, which in recent years has been investing in strengthening channels, brand positioning, and portfolio diversification, focusing on performance and sustainable relationship with customers and partners.
With the launch, HQ reinforces its purpose to be present in various moments of Brazilians’ lives — whether in the kitchen, living room, office, or any other space where comfort, practicality, and style are welcome.
