In order to strengthen its position as a comprehensive management platform for micro and small entrepreneurs, Bling, owned by LWSA, has just launched the campaign ‘Tem no Bling!’ Check out the campaign video here.
‘In addition to repositioning ourselves, with this campaign, we highlight the key pillars of Bling as an ERP, integration hub, and intelligence-based solutions to boost sales and reduce concerns about SMEs’ management, in other words, we want to show that what the entrepreneur needs is ‘Available at Bling’,’ says Marcelo Navarini, director of Bling.
Divided into two phases, the campaign features two 30-second films each. The first video presents the new brand positioning – ‘Smart management to sell more and worry less, available at Bling’ – and sets the tone for what will be explored in the sequence.
The second phase highlights specific functionalities offered by the platform, such as financial management, including PJ digital account and credit options, such as loans and receivables advance, and logistic management, positioning Bling as an even more relevant business partner.
Furthermore, it highlights integrations with various market solutions that go beyond sales (platforms, marketplaces, and dropshipping), such as customer relationship solutions via email (CRM), warehouse management solutions (‘WMS’), and various AI solutions that allow for greater automation in various day-to-day processes.
In addition, the campaign reinforces one of the main novelties of the year: the My Business, an intelligent dashboard that allows you to view the company’s performance on the platform or directly through WhatsApp. “The dashboard is an important tool because through data, the entrepreneur can make strategic decisions for their business,” says Navarini.
The storytelling of the campaign gains even more strength with the participation of the entrepreneur and Bling customer, Letícia Vaz, founder of LV Store, a women’s fashion store, highlighting how the platform helps in the management of her business.
The commercial airs between the months of May and October on digital media such as social networks, search platforms, Spotify, and TikTok, as well as on open TV, radio, OOH (Out of Home), and events, especially in strategic regions such as Rio de Janeiro, Minas Gerais, Rio Grande do Sul, Bahia, and Ceará.
The communication strategy will be enhanced through the company’s network of partners.
