Corebiz, a reference in e-commerce services in Latin America, is already looking at the potential of TikTok Shop, the platform’s new marketplace that promises to revolutionize e-commerce in Brazil. Brands can explore the possibilities of the new sales channel, using personalized strategies to maximize conversions.
TikTok Shop allows companies to list products directly on the platform, integrating entertainment and shopping through short videos, live streams, and affiliate marketing. The tool, which generated $32.6 billion globally in 2024, represents a great opportunity for Brazilian brands that want to connect innovatively with consumers.
Corebiz and TikTok Shop
With the growing adoption of social commerce, Corebiz positions itself as a strategic partner for companies looking to enter TikTok Shop in a structured way. The company provides comprehensive support in campaign creation, store integration, and digital marketing actions focused on conversion.
“TikTok Shop will transform e-commerce by combining engagement and shopping experience. Integration with influencers and affiliate marketing significantly expands conversion potential. We are ready to guide brands on this journey and maximize their results within the platform,” says Felipe Macedo, co-CEO and Founder of Corebiz.
Trends and Transformations
In the United States, 45% of consumers using TikTok Shop purchase clothing items, while 44% buy beauty and personal care products. During the 2023 Black Friday, the platform generated approximately $100 million in sales in a single day, tripling the results from the previous year.
In Brazil, where over 50% of the population uses TikTok, expectations are high. Small and medium-sized entrepreneurs will have a privileged space to expand sales. The adoption of the tool will occur gradually, starting with selected brands and sellers and expanding to more users in the coming months.
How does TikTok Shop work?
The tool allows for an integrated shopping experience, with various features to boost sales:
1. Integrated store: products can be found in the shopping tab, in videos, live streams, and on the brand’s profile;
2. Live shopping: sellers conduct live streams to showcase products, answer questions, and encourage real-time purchases;
3. Partnerships with influencers: creators can promote products and receive commissions on sales through the affiliate program;
4. Simplified management: the platform offers tools for inventory control, orders, and marketing campaigns;
5. Integration with e-commerce platforms: support for Shopify and other solutions via API, enabling efficient omni-channel operation.
