In growth since the last decades, the projection for e-commerce in 2025 is R$234.9 billion, with platform users generating 435 million orders and 94 million online purchases, according to ABCOMM (Brazilian E-Commerce Association). To understand how to undertake in a growing market vertically, Pedro Spinelli, CEO of MAP Education in Marketplaces, spoke at the Marketplace Experience, the largest e-commerce event in the state of Rio de Janeiro. With valuable insights on the subject, the entrepreneur shared his experience in the panel “Pillars to boost growth: data, profitability, and cash flow”, focused on both those starting in e-commerce and those looking to boost their existing online companies. Here are some tips:
- Analyze the data before making any decision: Avoid letting the impulse of good sales months influence the management of the business as a whole. Entrepreneurs who make data-driven decisions can sell up to three times more by examining sales assertively year over year.
- Increase revenue by prioritizing your contribution margin: Give importance to your contribution margin to increase profitability in the overall revenue of your business. Always analyze the number of orders X products sold, strategically deciding which products increase the average ticket of your e-commerce and consequently, revenue.
- Take care with the use of ADS: Examine the need to build a paid ad and its relevance to your online store. It is important to pay attention to different metrics when making decisions. Remember that there is a difference when working with paid traffic on your own e-commerce website compared to working in a marketplace, where one builds their brand and the other the platform’s audience.
- Always keep your finances healthy: To ensure profitability in your business, it is important to look beyond revenue, also focusing on the company’s operational expenses, always paying attention to your cash flow. Not knowing when and where to increase or decrease investment can lead to cash flow that cannot meet its own commitments.
The expectation is that the national e-commerce market will grow by 15% compared to 2024, positioning Brazil among the major players in the segment for the coming years.
