After announcing a $1 billion investment in Brazil this year, 99 has decided to waive service fees and monthly fees for restaurants that register on 99Food.
The cost exemption aims to attract restaurants that were excluded from this system, as well as provide convenience to the population and generate income for thousands of motorcyclists. Once the service is launched, establishments will have immediate access to over 55 million 99 users.
For the first time in Brazil, restaurants will be able to operate on a large delivery platform without paying any fees or monthly commissions, accessing profit and growth opportunities — not through a one-time promotion. All restaurants in Brazil can take advantage of this model for 24 months from the moment they register, reinforcing 99Food’s long-term commitment to always provide the best deal for those who truly make it happen.
“Restaurants no longer need to give up a third of what they earn just to cover costs,” says Bruno Rossini, 99’s Senior Director. “This is a revolution. We are returning market control to those who cook and deliver. On average, restaurants can earn about 20% more than they do today in a single order — a real leap that turns delivery into a profitable source, and still ensures consumers the most affordable food options in the market.”
By eliminating embedded costs and abusive commission structures, 99Food puts the opportunity to profit more per order in the hands of restaurant owners while also providing fairer prices for customers. The proposal will also provide access to a large portion of the 400 thousand Brazilian restaurants that currently have delivery options – many of them because they cannot afford the high fees currently charged and that, with the arrival of 99Food, will finally be able to take advantage of the growth potential that a digital platform like 99 can offer.
Rossini gives an example of cost reduction for the merchant based on market averages. In a $100 order, $26.20 is paid with a 12% commission, 11% delivery fee, and 3.2% payment transaction. In other words, in a $100 order, the merchant keeps $73.80.
With the new 99Food model, without commission or fee, the cost in the case of a $100 order is 7.70 reais (4.5% delivery fee and 3.2% payment transaction). As a result, the restaurant registered with 99Food will keep $92.30 in the case of an average $100 order.
“With 99Food, restaurants will no longer need to raise prices to cover fees and commissions – they can charge the same amount as at the counter, attracting more customers with fair and affordable meals”, explains the 99 executive.
99Food Model Returns Control to Restaurants
Since yesterday, any restaurant in Brazil can register with 99Food and choose between two simple models:
Full Service: 99Food takes care of the entire process, with a fixed delivery fee based on distance;
Marketplace: the restaurant receives orders via 99Food but handles delivery on its own, maintaining total autonomy.
“This proposal is not a promotion. It’s a new standard. And it shows our commitment to always offer the best deal for Brazilian restaurants,” says Rossini. “We want to grow together: restaurants, delivery drivers, and customers, all benefiting from a fairer and smarter model. Our ambition is to transform delivery and shape a new future for the food sector in the country.”
