The expansion of data automation systems, big data, and specialized artificial intelligence models once again places us in a moment of great technological transformations. We see an exponential growth in the AI market – a study by Grand View Research indicates an annual growth rate of 37.3% by 2030. From retail to health, these applications continue to expand every year, assisting companies and customers in improving their processes and decision-making.
In the financial market, it is no different. ‘By investing in automation technologies and AI, we notice not only internal benefits such as streamlined and faster operations, but also significant improvements for the customer experience, delivering real value gains,’ says Willian Conzatti, co-founder of Concrédito, a fintech specializing in consigned credit and accessible financial solutions. ‘This technological transformation drives the company’s growth and, I dare say, the entire market, as it improves competitiveness and the offering of services,’ he continues.
Next, the expert lists the main benefits of technology, based on his experiences leading the fintech. Check it out:
1. Faster and more efficient service
With process automation, customers enjoy faster service. AI enables operations such as service contracting to be carried out in record time, without the need for human intervention. This means less bureaucracy and more convenience for users, who can quickly and safely resolve their demands.
2. Personalized solutions
Artificial intelligence is capable of analyzing large volumes of data in real-time, allowing fintechs to understand the specific needs of each client. As a result, companies offer personalized solutions, tailored to the profile and expectations of those seeking their services. This customization ensures a unique and high-quality experience — providing access to solutions that not only meet current needs but also possible future demands.
3. Cost Reduction and Competitive Conditions
Automation reduces operational costs, a benefit that can be passed directly on to customers. With more efficient processes, the company can offer more advantageous conditions than competitors, such as reduced rates and flexible terms, making their products and services more accessible to the target audience.
4. Fluid Communication and Anticipation of Needs
No more generic responses. By quickly responding to doubts and requests — with proper dialogue based on previous interactions of the institution, a skill acquired through machine learning — AI allows for more efficient communication with consumers.
Technology anticipates needs, offering solutions before the client even identifies the problems. Thus, it creates a relationship of trust and closeness, reinforcing public satisfaction.
5. Security and Reliability
Automation and AI also ensure greater security in operations. With advanced data analysis systems, it is possible to identify and prevent possible risks, protecting information and customer interests. This reliability is essential for those seeking peace of mind when hiring financial services.
