Publishing a book has ceased to be just a personal project and has become a concrete strategy for positioning and strengthening personal brand. More and more, doctors, lawyers, consultants, and coaches recognize the potential to transform their trajectories and knowledge into non-fiction works that enhance their presence in the market and generate new business opportunities. Publishing emerges as an effective way to open doors to speeches, mentorships, courses, and specialized consulting.
According to a survey by the Getulio Vargas Foundation (FGV), professionals who invest in building their own brand have up to a 25% increase in the recognition of their competencies, which directly impacts the generation of new professional opportunities and the expansion of authority in the market.
Book as a marketing tool
Although many experts accumulate vast experience in their fields, the difficulty in structuring this baggage into a solid editorial format is still a common obstacle. Lack of time, writing insecurity, and the absence of a clear methodology lead many to postpone the project of publishing a book. To overcome these barriers, partnering with a ghostwriter allows the author to focus on sharing their knowledge while a specialized professional transforms this information into a coherent and engaging narrative.
“Most experts have a lot to share, but not necessarily mastering writing techniques and storytelling. The ghostwriter enters this process as a facilitator, organizing the author’s ideas, respecting their essence, and ensuring that the content is presented strategically and professionally,” explains Julyanne Guimarães Amadeu, founder of Editora Alma.
In addition to content structuring, publishing a book provides an effect of expanding the expert’s personal brand. “With a published work, the professional is seen as a reference in their field of expertise, which translates into new invitations to lectures, participation in events, consulting, and other businesses that value the established expertise,” declares.
Building a legacy and expanding the market
The publishing experience goes beyond immediate exposure. The book becomes a long-term asset, capable of strengthening the professional journey and generating strategic connections. According to Julyanne Amadeu, the impact of a book on a career can be so relevant that many clients report a significant change in market perception after launching their works. “Publishing a book is not only sharing what you know. It is leaving your mark, becoming a reference, and opening doors that did not exist before,” points out.
However, the writing journey requires commitment and strategic vision. It is necessary to extract the right stories, connect experiences in a way that builds authority, and structure the content with a focus on the specialist’s desired positioning.
“This is a process that must be conducted in a personalized manner, respecting each author’s journey and seeking to maximize the impact of the work. Our job is to transform experiences into a narrative that has purpose, relevance, and truly speaks to the audience they aim to reach,” concludes the specialist.
