Dinamize, a multichannel marketing automation platform, has just strengthened its ecosystem with an innovative feature to enhance customer relationship management: the RFM Matrix. Developed to optimize Recency, Frequency, and Monetary Value (RFM) data analysis, the solution arrives to simplify advanced segmentation of contact databases, provide strategic insights, and drive personalized results for digital businesses.
The functionality enables companies to automatically identify buying behavior patterns, classify customers by engagement level and business value, and run highly targeted campaigns. With intuitive visualization integrated into the platform, the RFM Matrix eliminates the need for manual processes or complex system integrations, saving time and strategic resources.
“We are turning data into action in a simple and effective way. The RFM Matrix empowers companies to understand their customers and communicate with more precision and results,” highlights Jonatas Abbott, CEO of Dinamize.
How the RFM Matrix transforms the E-commerce experience
With this new feature, companies can create specific actions for VIP customers (high value and frequency of purchases), reactivate inactive consumers with personalized messages, nurture promising leads that have not yet completed a purchase, and automate repurchase stimulation campaigns. The visual and dynamic segmentation facilitates audience prioritization, ensuring that each communication is relevant and timely.
“The RFM Matrix reflects our commitment to deliver a complete solution for the brands served. We want to support our clients at every stage of the consumer lifecycle: from nurturing and sales to retention and in-depth behavior analysis,” says Abbott.
Once restricted to fragmented analysis and manual efforts, RFM segmentation is now accessible in a few clicks on the Dinamize platform. The functionality seamlessly integrates with existing features, such as marketing and sales automations, email, WhatsApp, and SMS campaigns, and performance reports, solidifying Dinamize as the ideal choice for e-commerce businesses seeking to combine agility, personalization, and strategic data in a single environment.
