The culture moves fast, and those who want to lead need to keep up. Thinking about this, Winnin,  a platform that uses proprietary AI to map cultural trends based on video consumption on the internet, presents the Industry Watch: Cultural Hubs powered by Winnin, a platform that gathers the main studies on where people’s attention really is when it comes to Beauty & Personal Care, Retail, Finance, Food and Beverages.

According to Gian Martinez, co-founder and CEO of Winnin, “In the attention era, there are winners and losers. And those winning this game are the brands that understand how to be relevant to their audiences, continuously, building engaged communities around them”. And it is precisely to support these brands that the Industry Watch was created.

Each hub operates as a landing page filled with data and strategic insights that help understand the cultural behavior within each category. All based on what people are actually watching, liking, and sharing, in other words, real data captured directly from the source: the videos.

Within the hubs, marketing and insights professionals will find:

• Share of Attention™ brands: who is dominating the cultural space in the category and how does your brand position itself?
• Video engagement: which themes, formats, and approaches generate more connection with the audience
• Hottest formats of the moment: Shorts? ASMR? Lives? Vlogs? Discover what works best in your market
• Audience profile: what does this audience love to consume? What are their interests and behaviors?
• Actionable insights: practical information to apply directly to the strategy – from creative briefing to brand performance.

“With the Industry Watch: Cultural Hubs powered by Winnin, we are offering a powerful lens for brands to navigate this scenario with real data, clarity, and agility. It is the future of cultural marketing, now accessible and actionable,” adds Leonor Militão, Content Marketing Coordinator at Winnin.

The Industry Watch: Cultural Hubs powered by Winnin was created to help Marketing Directors and Insights Professionals understand what people really do, not just what they say they do – enabling the development of more effective and culturally relevant strategies to connect brands to what matters today.