In a strategic move to enhance creative and innovative efficiency, Omnicom Media Group Brazil announces the launch of StudioLabs – a new platform that brings together three specialized studios dedicated to audiovisual production, design, and final art. The initiative aims to optimize the delivery of creative solutions to the group’s agencies and clients, connecting expertise in a collaborative and agile model.
StudioLabs emerges to meet the demand for more integrated processes with more creativity, agility, and innovation. The new operation of OMG Brazil, under the leadership of Danilo Vizagre, CCO of Outpromo, now functions as a creative hub, with dedicated teams in three fronts that complement each other.
Jenifer Dantas arrives at OMG Brazil to take over the leadership of the Audiovisual Studio focusing on narratives that align performance and creativity. With 18 years of experience in the industry, the executive has worked at agencies such as BETC Havas, AlmapBBDO, WMcCann, and Mutato. Raphael Bicudo – who has been part of the group for 4 years – takes on the role of director of the Design Studio with the mission to drive innovation, especially in 3D design, with a vision towards new trends. Meanwhile, the Final Art Studio remains under the leadership of Renato Silva, who has been leading the area for eight years.
The creation of StudioLabs represents a new chapter for OMG Brazil, bringing together talents and expertise in an integrated structure. With creative and strategic leadership at the forefront of the three studios, we are able to expand our capacity to deliver more creative solutions, with originality and a focus on our clients’ results. More than an operational area, the innovation hub connects the expertise of the group’s agencies and further enhances the value of the brands we serve,’ Vizagre explains.
