Homedock, the national reference in e-commerce for furniture and decoration with accessible design, now accepts Bitcoin as a payment method in its operations. The decision is part of a strategy to broaden access, aiming to serve all audiences, including those who prioritize modernity and innovation in their consumption choices.
“It’s not just about financial inclusion in the conventional sense. We’re looking at the behavior of a consumer who values freedom, technology, and seeks alternative payment methods that make sense within their lifestyle. Homedock wants to impact people’s experience, and this is one more way,” explains Daniela Costa, founder and CEO of the company.
The initiative meets a growing demand from a digitally active audience that already uses cryptocurrencies in other areas of daily life and now finds this possibility in retail as well.
The expansion movement in cryptocurrency use, now led by Homedock, is already significant in Brazil. According to data from the Federal Revenue Service, over 4 million Brazilians report owning some type of crypto asset, with Bitcoin being the most popular among them. Additionally, the country ranks among the largest cryptocurrency trading markets in Latin America, driven by digital platforms, greater access to information, and an increasingly diversified investment culture, especially among young people.
“Transactions at Homedock are carried out quickly, modernly, and transparently via on-chain or using the Lightning Network—just select the ‘Pay with Bitcoin’ option when finalizing the purchase on the website. Both methods are processed in a secure and auditable environment, ensuring the protection of data and funds,” explains the CEO.
According to Costa, by investing in a decentralized and borderless technology, Homedock bets on a retail model aligned with the future of consumption and connected with its purpose and values.
