TikTok Shop has arrived in Brazil, transforming how people discover and buy brands and products. Unlike the traditional e-commerce journey, TikTok Shop offers a new “discovery shopping” experience, where users easily find and purchase the most sought-after products of the moment through interactive videos and live streams from brands, sellers, and creators—all without leaving TikTok.
TikTok Shop integrates inspiration, discovery, and shopping into a unique in-app experience. This complete e-commerce solution allows brands and sellers to fully leverage TikTok’s power to grow their businesses.
For those looking to integrate the functionality into their sales channels to expand their business, opening a store on the platform is simple. Follow the step-by-step guide:
Step-by-Step Guide to Opening Your TikTok Shop Store:
- Seller Center Registration:The first step is to register on the TikTok Shop Seller Center (Link). To be eligible, you must have an established business in Brazil, possess an active CNPJ (tax ID), and be over 18 years old. Registration requires basic company documents, as well as a valid government-issued photo ID for the legal representative of the commercial seller, such as:
– National Driver’s License (CNH)
– ID Card (RG)
– Passport
– National Registry of Foreigners/Migrant National Registration Card (RNE/CRNM)
It’s important to note that the submitted document must include information such as first and last name, date of birth, expiration date, document ID, and CPF number (if applicable).
- Account Verification:After registration, TikTok Shop will conduct a verification process to ensure platform security and quality. At this stage, you must provide accurate information and supporting documents.
- Store Setup:Once your account is verified, it’s time to set up your store by defining the name, description, contact information, and shipping and return policies.
- Product Registration:Register your products, including high-resolution photos, detailed descriptions, and competitive pricing.
- Community Connection:Use TikTok’s features to promote your products, such as creative videos, live streams, and partnerships with content creators.
Once these five steps are completed, your store will be active. However, for those who want additional support in this journey, TikTok offers a range of resources and tools. The TikTok Shop Academy is an online learning platform with basic guides and advanced strategies to optimize sales and build a successful presence on the platform. Meanwhile, the Seller Center provides a comprehensive dashboard to manage all aspects of your store, from product registration to sales tracking and customer service.
Brands can also take advantage of the Affiliate Program, which connects creators to sellers through commission-based product marketing, allowing creators to monetize their content and sellers to reach new audiences. Additionally, TikTok offers various marketing tools, such as targeted ads, hashtags, and challenges, to help sellers promote their products and reach a broader audience.
