In recent years, the Post Office has seen e-commerce giants gain space in Brazilian logistics. Platforms such as Amazon, Shopee, and Mercado Livre have stood out with advanced systems that have become consumer preferences.
Furthermore, the financial difficulties of the state-owned company are worsening. In 2024, the company registered a 780% increase in losses compared to the previous year.
On the other hand, a novelty promises to change the scenario in the coming months. In partnership with Infracommerce, the Mais Correios service was launched with the aim of offering more innovative and efficient service, capable of helping the company overcome the crisis.
New service focuses on modernization and national reach
Mais Correios is part of the Correios do Futuro project. The main goal is to make operations more versatile, allowing for a more suitable service closer to the needs of Brazilian consumers.
One of the planned changes is to ensure access to Correios from any city in the country. Currently, the service faces limitations in some regions, especially in more remote areas, and the expectation is to expand this coverage.
For this, Mais Correios relies on the national infrastructure of the company, taking advantage of being a state-owned company present throughout the territory. Internally, the projection is that this will be an advantage over the private sector, which has more logistical restrictions.
According to Fabiano Silva, president of Correios, security will be one of the central pillars of the new platform, with investments planned in rigorous measures. Additionally, the promise is to offer affordable shipping to consumers.
Another aspect lies in the development of a practical and easy-to-navigate website. According to Hostinger, specialized in website creation, this factor is essential currently, as consumers increasingly prioritize convenience when making a purchase.
The launch date of Mais Correios has not been disclosed yet, but the forecast is for it to go live in the first semester of 2025.
Correios try to reverse financial crisis
The change comes amid a delicate financial scenario. According to the Ministry of Management and Innovation, Correios accumulated a deficit of R$ 3.2 billion in 2024.
Faced with this situation, the state-owned company’s management conducted an analysis to assess the continuity of activities. As a result, a plan was outlined with the following objectives: strengthen the presence in e-commerce, win over the public sector, and seek tax credits.
Furthermore, recent data indicate that taxation on international purchases also impacted the service. It is estimated that Correios lost R$ 2.2 billion due to tax changes.
Logistics grows in Brazil and opens opportunities
A study released by Loggi showed the current scenario of logistics in Brazil, based on data from the first quarter of this year. According to the survey, there is an order placed every seven seconds, indicating the high demand for e-commerce in the country.
Only in the period analyzed, there were 18 million deliveries made throughout the national territory. In addition, about 20 thousand companies participated in this movement, with the clothing and fashion sector leading the preferences.
Although competition in the market is intense, the scenario can be an opportunity for the Post Office. With the advantage of being a state service, which benefits from incentives and a high level of trust, the launch of an updated platform emerges as a possible solution to face the crisis and reposition the company in the market.
