A RD Station, business unit of TOTVS, announces the launch of the RD Summit 2025, the largest Marketing, Sales, and Ecommerce event in Latin America. Established in the official calendar of events in São Paulo, the event takes place on November 5, 6, and 7, at Expo Center Norte. The 11th edition has the theme “Connections that strengthen businesses“, bringing together experts, practical content, solutions, and trends to generate powerful connections.
“RD Summit 2025 marks a new chapter in our history, now fully within the TOTVS ecosystem. This convergence allows us to enhance the power of the event, combining the innovation and market education expertise that has always been in the DNA of RD Station with the scale and expertise of TOTVS. Together, we will enhance the network of connections between those who transform the digital and those who are already driving Brazil, creating an even richer and more impactful environment for all participants”, highlights Vicente Rezende, CMO of RD Station.
Among the novelties this year, unheard-of names on stage are confirmed, such as: Andrew McLuhan – director of the McLuhan Institute and grandson of Marshal McLuhan, one of the biggest names in global communication, Brazilian writer Carla Madeira, Erich Shibata – designer and creative director of Cimed, Sarah Buchwitz – CEO of Grupo Flow. In addition to these, Flavia Mussalem, from Quinto Andar; Igão, host of the Flow Podcast; Theo Orosco, RD Station ambassador and Walter Longo, founder of Unimark; join the constellation of personalities requested by the event audience, such as Martha Gabriel, from Futurenow; Marcos Piangers, technology and innovation speaker, creativity and fatherhood, author of the bestseller “O Papai é Pop” and Genesson Honorato, from Kuba.
Business generation and connections
In 2024, over 20,000 people attended with 50,000 online viewers for the parallel programming of the Live Show, with content broadcasted directly from the event. 60% of the audience consisted of leaders, resulting in over R$ 200 million in generated business and over 180,000 leads collected by sponsors. Six months before the next edition, the event already has over 5,000 confirmed participants and 110 sponsoring brands from various segments, such as Conquer, BuzzLead, Vende-C, Instax Fujifilm, MBA USP/Esalq, MeetRox, 8D Hubify, and more. Also noteworthy is the Startup Corner, which sold out all sponsorship spots six months in advance, having to open a new batch due to the demand from startups wanting to exhibit at the event.
Participants will have access to practical educational content in three main tracks: Marketing, Sales, and Ecommerce, along with other thematic stages and new content formats with more panels. Furthermore, connections will strengthen through the exchange between experts and solutions at the Business Fair spanning over 20,000 square meters. Highlighting the expansion of the Ecommerce World, a dedicated space for companies in the segment, with commercial stands and content spaces on the subject.
Programming and Tickets
The RD Summit 2025 will feature over 300 speakers over three days of programming. Tickets are now on sale at the official website in two access modalities: Passport and VIP, both granting access to the three-day event.
RD Summit 2025
Data: 5, 6 and 7 November 2025
Location: Expo Center Norte – Rua José Bernardo Pinto, 333 – Vila Guilherme, São Paulo – SP, 02055-000
Information and tickets: RD Summit
