The digitization of communication at points of sale has proven to be a competitive advantage for companies looking to increase their revenue. According to a study by Digital Signage Today, businesses that use digital screens to promote products in their stores see up to a 30% increase in sales of these items. As a result, technology brings the customer closer to the right offer, at the right time, and in a visually appealing way.
A practical example of this transformation is the Monlevad network, which has three stores and has implemented over 30 digital screens at their points of sale. The initiative made communication more agile and impactful, allowing for dynamic displays of offers, seasonal campaigns, and product information. As a result, the brand strengthened its innovative and technological identity, improved interaction with customers, and enhanced the perception of modernity in the stores, factors that directly contributed to improving the consumer experience and increasing sales.
According to Renata Viezzer, CEO of Supermídia, the transformation goes beyond sales. “It is important to look at the challenges that were addressed with digital screens: operational agility, campaign standardization, less rework, and more control over what is communicated at each point in the store. All of this without losing sight of the most important thing: the customer experience,” she emphasizes.
