Entrepreneurship means adapting to a market, and before starting, it is important to have knowledge of the chosen segment and basic ideas of how to operate the business. According to Serasa Experian data, the first and largest Datatech in Brazil, 62% of entrepreneurs already had some knowledge about their business before starting. For Fritz Paixão, CEO and founder of CleanNew, a network of upholstery cleaning and conservation, having know-how can be decisive at this moment, and it goes beyond theoretical knowledge. “Regardless of the segment, persistence and consistency lead to success. Being successful depends on a series of factors, and the most important thing is not to limit oneself,” he comments.
With a history of overcoming challenges and reinventing himself, the entrepreneur from Bahia turned his investment of R$3,500 into an internationally expanding franchise network expected to reach a revenue of R$45 million in 2025. With over 600,000 followers on social media, the businessman brings important entrepreneurship lessons that led him to success.
For the entrepreneur, one of the steps to business success is identifying opportunities, especially amid crises. Therefore, he listed some advice for those looking to embark on entrepreneurship. They are:
Segment definition- What may be an obstacle for many can be seen as a stepping stone by others. An example is the cleaning market, which saw the continuity of demand for specialized services in the post-pandemic period. “This is looking beyond what is seen at the moment, seeing the crisis as a laboratory of opportunities because many promising businesses are born in difficult times,” he states.
Understanding the oscillations of every business- Another key point to have a prosperous business is persistence and adaptation. Economy and market are not linear, so it is crucial to understand that the enterprise will also have its moments of uncertainty. “Sometimes we think that problems want to destroy us, but in reality, they do not. They want to show us the path we must follow to achieve what we are dreaming of, the ups and downs are part of it, like the beating of our heart. Life was meant to have movement, so we should get used to this movement of ups and downs,” comments the entrepreneur.
Strengthening online presence- Investing in the digital realm is also a major differential and determining factor for the expansion of an enterprise. Digital platforms allow connecting with a larger audience without the need for significant capital. Today, there are various free tools available for companies and professionals that, when used properly, enable reaching more people organically. “Digital marketing, when done authentically, has the ability to establish genuine relationships with the audience, creating identification through real stories and emotional connections. This not only boosts sales but also strengthens loyalty, increases credibility, and positions the brand as a reference in its segment,” he explains. Furthermore, being on social media enables transparent and rapid communication, resulting in greater trust with the audience. “It’s interesting to show this so that everyone can see that it is possible to have a dream and go after it,” Fritz concludes.
