Integral Ad Science (Nasdaq: IAS), one of the leading media measurement and optimization platforms, announces the launch of the Pre-Screening Brand Safety solution for the Google Search Partners Network (SPN). IAS will now enhance the performance and protection of ads on the SPN, giving advertisers greater control over their advertising investments before their ads are distributed by the SPN.
The SPN inventory consists of Google-related search sites and apps that allow advertisers to increase reach and conversions on mobile and desktop devices. The IAS solution enables advertisers to automatically exclude partner sites from search based on industry definitions for Brand Safety and Suitability control across the SPN domain list.
“This expansion builds on our partnership with Google to provide global advertisers with continuous access to independent and reliable measurement and optimization solutions provided by third parties,” says Lisa Utzschneider, CEO of IAS. “IAS is committed to offering brands greater transparency, no matter where their digital media investments are being spent, so they can scale their campaigns confidently across all channels and devices.”
IAS offers SPN advertisers:
- Third-Party Trusted Control: The IAS Brand Safety Pre-Screening solution is based on 12 industry-aligned standards. Weekly updates ensure domains are regularly filtered to promote brand protection and suitability across the SPN inventory.
- Comprehensive Global Coverage: Boost performance with IAS across the Google ecosystem, including YouTube, Video Partners, and now the Search Partner Network.
- Support for All Campaign Types: Advertisers can use IAS exclusion lists in all campaign types with SPN inventory, namely Search, Standard Shopping, Apps, and Performance Max campaigns.
Combined with Google’s established brand safety protections for SPN, IAS’s solution provides advertisers with an additional reliable and independent third-party layer to enhance transparency and proactive control. The launch of the Brand Safety Pre-Screening Solution for SPN is the latest expansion of IAS’s longstanding collaboration with Google.
In 2024, IAS launched IAS Optimization for YouTube to maximize contextual relevance for advertisers on YouTube through enhanced pre-screening suitability controls. Previously, IAS announced the expansion of its industry-leading product of Brand Safety and Suitability Measurement for YouTube, to include reporting for Performance Max and Demand Gen campaigns and shortly before, the launch of IAS Curation with Google Ad Manager.
