One month after completing the acquisition of ClearSale, Serasa Experian announced an ambitious plan: to prevent the annual loss of over R$ 70 billion in fraud attempts that would fall into the hands of criminals, but are returned to Brazilian society through effective, secure, and innovative anti-fraud solutions that protect consumers and companies from falling victim to a scam every 3 seconds in Brazil.
The first concrete delivery of this commitment is the launch of Document Reuse, a new technology for intelligent document reuse, capable of increasing its clients’ conversion rates by up to 75% and reducing the need for new document collections by up to 80%.
With a strong base of 130 million previously validated documents – equivalent to 65% of the country’s banked population – the new solution, which prevents consumers from having to resend documents in registrations, reinforces datatech’s leadership in document validation and its commitment to innovation and security, always bringing new ways to protect clients and consumers against fraud. In many cases, authentication is done in seconds, with the submission of a selfie without friction for the user.
“This is an important milestone of the integration with ClearSale and already materializes the positive impact we aim to generate, supporting in the protection of individuals and companies against fraudsters, bringing more conversion to our clients and more agility and less friction for consumers, making the user experience simpler and easier. This way, we leave less and less room for crime, take money away from fraudsters, and give back to society,” says Valdemir Bertolo, CEO of Serasa Experian.
Efficiency gain is especially relevant for sectors such as retail, telcos, financial services, and betting, where the requirement for new documents can be a factor in consumer abandonment.
Document Reuse is already integrated into Valida Bets, Serasa Experian’s anti-fraud solution aimed at the online betting sector. The tool helps to comply with current regulations related to the Gambling Law (Federal Law 14,790/23) and reinforces the commitment to responsible gaming practices.
“We combine cutting-edge technology and advanced analytics techniques with ClearSale’s expertise in risk behavior, and this union solidifies our leadership in the identity verification and fraud protection market, enhancing our anti-fraud ecosystem on all fronts – such as facial biometrics, document verification, and device risk, for example – at all stages of the authentication journey – from onboarding to financial transactions and online transactions – and for all types of business models, from banks and fintechs to e-commerce and marketplaces, expanding companies’ ability to protect their customers with efficiency and responsibility, always aiming for the perfect balance between: performance, price, and experience”, concludes Bertolo.
The new solution is part of Serasa Experian’s strategy to accelerate the transformation of the digital authentication market, focusing on social impact, innovation, and security. The estimate of over R$ 70 billion refers to the potential value of frauds to be avoided in 2025 through the application of the technologies of the company’s new combined portfolio, which will bring innovations and product launches at Febraban Tech, taking place between June 10 and 12 and is the largest event in technology and innovation in the financial sector.
