The live commerce revolution has just arrived in Brazil with TikTok Shop. Base, a global platform for e-commerce integration and automation, announces full integration with TikTok’s new live commerce feature for all Brazilian customers starting today. This means that all the necessary functionalities to manage your store or sales via TikTok Shop are already centralized and automated on the Base platform, including complete management of ads, orders, inventory, reports, and much more. “Live commerce is a major trend for omnichannel strategies in the coming years, and Base’s early integration with TikTok Shop demonstrates that the priority is always to be one step ahead for our customers,” explains LATAM Operations Head Luciano Basile, who has been leading Base’s growth in the country since 2023. “Social networks have become the main point of contact for brands with their customers, and selling where their attention is, at the moment they want to make the purchase, is the experience that will make the difference in their journey,” he concludes. Since the feature’s launch in September 2023, TikTok Shop has already surpassed the mark of 15 million active sellers worldwide. And the proposition is simple: combining viral content with a direct shopping experience — without leaving the app.
TikTok Shop is already operating in Europe, Asia, North America, and Mexico, markets where Base is also present with integration. Numbers show that it is expected that TikTok Shop will generate around R$ 39 billion by 2028, representing a significant portion of the national e-commerce and establishing itself among the top marketplaces in the industry.
How TikTok Shop Works
The TikTok Shop is a set of features for brands, content creators, and retailers to sell their products directly from the feed and live streams on the social network, and can even create custom store pages.
More than just a marketing channel, TikTok Shop will create unique opportunities for sellers, through the Base platform, and for affiliates, who are content creators promoting products in exchange for commission.
In other words, TikTok has created an ecosystem where sellers, brands, and influencers work together to boost sales to over one billion active accounts through:
- Videos in the feed with shopping links
- Live streams with integrated shopping cart
- Custom store page
- “Shop” tab directly on your profile
- Campaigns with influencers promoting your sales
And to be a seller on TikTok Shop is very simple: just sign up directly on the TikTok app or via the TikTok Seller Center and integrate with the Base account that, in addition to TikTok Shop, offers another 1,300 marketplace integrations and management tools to boost sales online. Learn more by accessing the registration page.
