The TikTok Shop, a functionality that allows users to sell products on this social network, has started working in Brazil. And one of the first integration hubs to include the platform in the country will be Magis5, which already integrates all the main marketplaces active in Brazilian e-commerce.
According to Magis5’s CEO, Claudio Dias, the entry of TikTok Shop promises to stir up the e-commerce market in Brazil. “TikTok has 111.3 million users in Brazil, the third-largest online presence in the world. These are potential customers of different age groups and consumption profiles. In other words, the reach of the platform for e-commerce is enormous,” he evaluates.
The effectiveness lies both in the number of users who can become online sellers and in the diversity of items to be marketed, Dias points out. “The expectation is for great appeal for the commercialization, on TikTok Shop, of articles in the beauty, personal care and health, fashion, and electronics segments.”
The specialist explains that the ‘shop’ feature of TikTok is already available in the United States, the Philippines, Indonesia, Malaysia, the United Kingdom, Singapore, Thailand, and Vietnam. Recently, it has arrived in Mexico. ‘In all these countries, successfully. In the United States alone, the platform generates $9 billion per year. For Brazil, it is a potential opportunity, and an economically blue ocean,’ they argue.
Magis5 was selected as a strategic partner of TikTok Shop even during the planning phase of the platform in Brazil. The agreement, signed under confidentiality, ensured the development of advanced technical integration even before the official announcement. ‘This partnership reinforces our role as an essential integration hub for sellers in the growth of their businesses in the national market,’ Dias emphasizes.
Magis5 unifies 12 marketplaces – including the recently launched TikTok Shop – into a single integrated platform. Sellers gain agility with automated publication, real-time inventory control, and centralized order management, simplifying previously complex and time-consuming operations.
The solution automates accurately. From documents to inventory logistics, everything is managed with customizable rules and integrated analytics. “Result? Reduction in operating costs, elimination of manual errors, and the ability to scale sales safely – advantages that explain why the platform moves millions in digital retail,” explains Magis5’s CEO.
Headquartered in Rio Claro (SP) and operating nationwide, Magis5 began operations in 2018. Over R$ 5 billion has already passed through the marketplace integration hub, processing more than 50 million orders. The company has a team of over 100 employees.
