The delivery market is going through one of the most accelerated moments in its history — and those leading the transformation also need to evolve. It is in this context that ATW Delivery Brands, the largest dark kitchen holding company in the country, announces its new identity: from May onwards, it will be called Tastefy.
The name change represents more than just a visual or verbal update. It is a strategic market positioning step, designed to strengthen the connection with the young audience, increasingly demanding, digital, and interested in complete, practical, and authentic gastronomic experiences.
Currently, the holding operates nearly a thousand digital restaurants, with 180 physical kitchens spread throughout Brazil and forecasts a revenue of R$ 220 million by 2025. Behind these numbers is an innovative model: each unit operates with all brands simultaneously, optimizing structure, increasing profitability, and offering a wide variety of menus to consumers at a single operation point.
The network’s portfolio includes 15 proprietary brands, ranging from Japanese and Italian cuisine to traditional Brazilian countryside food and snacks — a complete ecosystem that serves different consumer profiles and occasions. This gastronomic diversity, combined with optimized processes, technology, and logistical intelligence, makes the holding one of the most robust and scalable business models in the out-of-home food sector.
“The change symbolizes our current essence: a young, connected company, thirsty for innovation, and deeply understanding new consumption habits,” says Victor Abreu, CEO of the holding. “More than just delivering food, we deliver experiences. And we want this to be clear in the brand name.”
Tastefy is born and already establishes itself as a trend: a delivery service that goes beyond the dish — and transforms the way Brazilians consume, do business, and shape the future of food.
