The C6 Bank was elected, for the second consecutive year, as the Brazilian bank with the best customer journey, according to the Digital Experience 2025 Ranking, conducted by the technology company idwall. The award takes into account customers’ perception of banking transactions such as onboarding, investments, Pix, and changing registration data.
According to the study, C6 Bank stood out in the agility of opening an account (valued by 51.43% of respondents), the convenience of the application, and trust, which are also decisive attributes in customers’ choice of institution.
“Banking service is something that has existed for a long time, but technology has allowed us, in recent years, to truly transform people’s experience. Here at C6, every day we think about how to make our customers’ financial life simpler, more fluid, and accessible,” says Gustavo Torres, head of innovation and human experience at C6 Bank. “The highlight in the idwall ranking is an important sign that we are on the right track, using innovation not only to make everyday life easier but also to break barriers and bring products and services that were once restricted to a few to many more people, safely.”
The Ranking de Experiência Digital 2025 combines objective usability tests in a controlled environment with a quantitative survey of 4,421 users from 21 financial institutions (10 traditional banks and 11 digital ones) from all regions of the country. The study has a confidence level of 95%. For each process, such as onboarding, Pix, and investments, five aspects are analyzed: experience; security; portfolio; customer delight; and accessibility.
