Startup bets on gamification with app to revolutionize corporate recognition

A Applause, platform reference in performance culture and corporate recognition, has just announced the launch of its new application for iOS and Android systems. Aimed at companies looking to streamline and strengthen the engagement of their sales teams, the application brings a gamified incentive experience to the mobile environment, transforming the way goals, performance, and recognition are managed in everyday corporate life.

Among the available features, the application offers personalized incentive campaigns, with customized goals and visual banners, real-time mission rankings, and interactive quizzes for training reinforcement. One of the main differentials is usability: the application was designed to provide a modern, 100% gamified experience focused on team engagement.

According to Delvair Raul Macedo, co-founder of Applause and responsible for the application project, the tool meets a recurring demand in the market for incentive solutions more connected to the routines of sales professionals. “Many companies still use manual or disconnected tools to promote engagement campaigns. Our application aims to make the already available tools on our platform even more practical. We want recognition and performance to be literally in the palm of your hand,” highlights the executive.

The launch marks a new stage in the company’s strategy to expand the reach of its technological solutions and offer more practicality, interactivity, and impact to users. The application’s proposal is clear: to make peer recognition and sales campaign monitoring something light, efficient, and accessible, anywhere and at any time.

The platform, already consolidated in the corporate market, expands its operation with the launch of a mobile version that brings together all essential functionalities to keep teams motivated and focused on results. The news is aimed especially at HR managers, sales leaders, and professionals in incentive and productivity areas. The application will be available in the main digital stores. The download links will be disclosed soon on the official channels of Applause.